Plausible vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Plausible is the stronger AI pick in Web Analytics: it has a visibility score of 31.7 versus 8.4 for Umami, and ranks ahead in 80% of the answers that name both.

Choose Plausible if…

You want the brand AI engines rank higher (31.7 vs 8.4)
You need a self-hosted or on-premises option
Lightweight, privacy-friendly analytics
Transparent, publicly listed pricing

Choose Umami if…

AI answers describe it more positively (67% vs 54% positive)
Lightweight, open-source, privacy-focused analytics
Free hosted tier or free self-hosted option
Affordable and reliable web analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Plausible	Umami
Visibility score	31.7%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#3	#11
Share of voice	8%	2.3%
Mentions this run	40	12
Positive in AI answers	54%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Plausible 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Plausible leads on 3 of 3 engines

ChatGPT

33.5%

13.9%

AI Mode

30.2%

4.1%

Perplexity

31.3%

7.2%

PlausibleUmami

Head to head in AI answers

10 engine answers name both brands

8Plausible ranked higher

2Umami ranked higher

Prompt	Engine	Plausible	Umami
What are the best Web Analytics tools in 2026?	Perplexity	#2	#16
Alternatives to the most popular web analytics tool	ChatGPT	#2	#5
Alternatives to the most popular web analytics tool	AI Mode	#2	#4
Alternatives to the most popular web analytics tool	Perplexity	#3	#5
Most affordable web analytics tool that is still reliable	ChatGPT	#3	#1
Most affordable web analytics tool that is still reliable	AI Mode	#1	#4
How much does a web analytics tool cost per month?	ChatGPT	#3	#6
How much does a web analytics tool cost per month?	Perplexity	#5	#3
Which web analytics tool has transparent pricing?	ChatGPT	#1	#3
Official website of the top web analytics tool vendors	ChatGPT	#11	#14

Features, pricing & fit

Dimension	Plausible	Umami
Pricing model	—	Usage-based
Entry price	—	Free; paid from $20 / mo
Free plan	—	Yes
Deployment	Managed cloud (EU-hosted) or self-hosted community edition	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Support	Priority support (Enterprise plan), Documentation, Contact form	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2018	2022
Headquarters	Tartu, Estonia	San Francisco, CA, United States
Employees	1–10	1–10
Funding	Bootstrapped	Pre-seed · $2M raised
Best for	Website owners and teams who find Google Analytics more complex than they need	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner