MatomoPrivacy-first analytics you can trust
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Matomo vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 8.4 for Umami, and ranks ahead in 60% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 8.4)
- You need ISO 27001:2022 coverage
- You prefer a larger, established vendor (51–200 employees)
- Privacy-focused, open-source analytics
Choose Umami if…
- AI answers describe it more positively (67% vs 39% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Umami |
|---|---|---|
| Visibility score | 38.1% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #11 |
| Share of voice | 9.5% | 2.3% |
| Mentions this run | 49 | 12 |
| Positive in AI answers | 39% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoUmami
Head to head in AI answers
10 engine answers name both brands
6Matomo ranked higher
4Umami ranked higher
| Prompt | Engine | Matomo | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #3 | #16 |
| Alternatives to the most popular web analytics tool | ChatGPT | #3 | #5 |
| Alternatives to the most popular web analytics tool | AI Mode | #3 | #4 |
| Alternatives to the most popular web analytics tool | Perplexity | #2 | #5 |
| Most affordable web analytics tool that is still reliable | ChatGPT | #6 | #1 |
| Most affordable web analytics tool that is still reliable | AI Mode | #3 | #4 |
| How much does a web analytics tool cost per month? | ChatGPT | #7 | #6 |
| Is there a free web analytics tool for small teams? | Perplexity | #5 | #4 |
| Which web analytics tool has transparent pricing? | ChatGPT | #4 | #3 |
| Official website of the top web analytics tool vendors | ChatGPT | #1 | #14 |
Features, pricing & fit
| Dimension | Matomo | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Cloud or on-premise | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2007 | 2022 |
| Headquarters | Wellington, New Zealand | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | Seed | Pre-seed · $2M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Umami”, https://slateindex.ai/compare/matomo-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.