Google Analytics vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 68.6 versus 8.4 for Umami, and ranks ahead in 73% of the answers that name both.
Choose Google Analytics if…
- You want the brand AI engines rank higher (68.6 vs 8.4)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
Choose Umami if…
- AI answers describe it more positively (67% vs 26% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | Umami |
|---|---|---|
| Visibility score | 68.6% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #1 | #11 |
| Share of voice | 12.9% | 2.3% |
| Mentions this run | 64 | 12 |
| Positive in AI answers | 26% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 3 of 3 engines
Head to head in AI answers
11 engine answers name both brands
| Prompt | Engine | Google Analytics | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #1 | #16 |
| Alternatives to the most popular web analytics tool | ChatGPT | #1 | #5 |
| Alternatives to the most popular web analytics tool | AI Mode | #1 | #4 |
| Alternatives to the most popular web analytics tool | Perplexity | #1 | #5 |
| Most affordable web analytics tool that is still reliable | ChatGPT | #4 | #1 |
| Most affordable web analytics tool that is still reliable | AI Mode | #5 | #4 |
| How much does a web analytics tool cost per month? | ChatGPT | #1 | #6 |
| How much does a web analytics tool cost per month? | Perplexity | #1 | #3 |
| Is there a free web analytics tool for small teams? | ChatGPT | #2 | #1 |
| Is there a free web analytics tool for small teams? | Perplexity | #1 | #4 |
| Official website of the top web analytics tool vendors | ChatGPT | #2 | #14 |
Features, pricing & fit
| Dimension | Google Analytics | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | — | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | ISO 27001 | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2005 | 2022 |
| Headquarters | Mountain View, California | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | — | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Google Analytics
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs Umami”, https://slateindex.ai/compare/google-analytics-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.