Umami pricing 2026: plans and costs
How AI answers describe Umami pricing
Free: Google Analytics 4, Microsoft Clarity, and some Umami plans cost $0.
Compared to: Google Analytics · Matomo · Plausible
Quick pricing summary
- Hobby: $0 month
- Pro: $20 month
- Business: $200 month
- Enterprise: Custom (custom)
- Worth noting: Monthly billing, cancel anytime. Self-hosting is free. Usage counts pageviews plus custom events and stored event properties.
Plans
Hobby
$0 month
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
Pro
$20 month
- 1 million events per month included
- $0.00003 per additional event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- API access
- MCP access
- Integrations
- Email support
Business
$200 month
- 10 million events per month included
- $0.00002 per additional event
- Unlimited websites
- Unlimited team members
- 5 year data retention
- Session replays
- Heatmaps
- White-labeling
- Streaming API
- Email and chat support
Enterprise
Custom custom
- Single sign on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- Invoice billing
- Enterprise support
What you get on each plan
| Feature | Hobby | Pro | Business | Enterprise |
|---|---|---|---|---|
| Events (included) | 100K | 1 million | 10 million | Custom |
| Additional events | — | $0.00003 per event | $0.00002 per event | Custom |
| Data retention | 6 months | 2 years | 5 years | Custom |
| Data export | ✓ | ✓ | ✓ | ✓ |
| Data import | — | ✓ | ✓ | ✓ |
| Session replays (included) | — | — | 5,000 | Custom |
| Additional replays | — | — | $0.005 per replay | Custom |
| Websites | 1 | Up to 20 | Unlimited | Unlimited |
| Teams | — | ✓ | ✓ | ✓ |
| Team members | — | Up to 10 | Unlimited | Unlimited |
| Session replays | — | — | ✓ | ✓ |
| Heatmaps | — | — | ✓ | ✓ |
| API access | — | ✓ | ✓ | ✓ |
| MCP access | — | ✓ | ✓ | ✓ |
| Integrations | — | ✓ | ✓ | ✓ |
| Streaming API | — | — | ✓ | ✓ |
| Email reports | — | ✓ | ✓ | ✓ |
| White-labeling | — | — | ✓ | ✓ |
| Email support | — | ✓ | ✓ | ✓ |
| Email and chat support | — | — | ✓ | ✓ |
| Uptime SLA | — | — | — | ✓ |
| Enterprise support | — | — | — | ✓ |
| Designated support engineer | — | — | — | ✓ |
| Single sign on (SAML SSO) | — | — | — | ✓ |
| Audit log | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Additional events | $0.00003 per event | Pro |
| Additional events | $0.00002 per event | Business |
| Additional session replays | $0.005 per replay | Business |
Umami pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Umami | Free; paid from $20 / mo | Yes | Usage-based | — | |
| Google Analytics | — | — | — | — | Compare → |
| Matomo | — | — | — | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Compare → |
| Plausible | — | — | — | Website owners and teams who find Google Analytics more complex than they need | Compare → |
| Fathom Analytics | $15 / mo | No · 7-day trial | Usage-based | European companies and agencies that want website analytics without cookies or personal data collection. | Compare → |
List prices as published on umami.is/pricing. Totals are worked examples, not quotes.