Umami

New

Open-source web and product analytics

Web AnalyticsSan Francisco, CA, United States1–10 employeesFounded 2022

#11 of 45 in Web Analytics 67% positive in AI answers

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Visibility score

8.4%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Umami ranks #11 of 45 in Web Analytics with an AI visibility score of 8.4 (SlateIndex, Nov 2, 2026).
Umami is most visible on ChatGPT (13.9) and least on Google AI Mode (4.1).
AI engines name Umami in 7 of the 60 Web Analytics buyer prompts SlateIndex tracks.
matomo.org is the source AI engines cite most in answers about Umami, with 9 citations.

About

Company details for Umami

Umami is an open-source web and product analytics platform. It covers acquisition, behavior, conversion, retention and revenue without cookies or the collection of personal data. It can be self-hosted for free or used as the managed service Umami Cloud. It ranks #11 of 45 in Web Analytics on SlateIndex and has a visibility score of 8.4 in the latest weekly run.

Founded in 2022 and headquartered in San Francisco, CA, United States, the company employs 1–10 people. It has raised about $2M. Its differentiator: privacy-first analytics that works without cookies or personal data collection and can be fully self-hosted as open source.

Website: umami.is
Categories: Web Analytics, SEO Tools
Company size: 1–10 employees
Headquarters: San Francisco, CA, United States
Founded: 2022
Company type: Private, venture-backed
Funding: Pre-seed · $2M raised
Pricing: Free; paid from $20 / mo · usage-based
Free trial: Free plan available
Deployment: Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Support: Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise

GitHub · github.com/umami-software/umami X (Twitter) · twitter.com/umami_software LinkedIn · linkedin.com/company/umami-software/

Read from linkedin.com, umami.is, producthunt.com, github.com, globenewswire.com, alternativeto.net · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

8.4%

across Web Analytics answers, weighted by position

ChatGPT13.9%

AI Mode4.1%

Perplexity7.2%

Change

New

vs last week’s run

Category rank

#11 of 45

in Web Analytics

Mentions

in this week’s run

Share of voice

2.3%

of AI mentions in Web Analytics

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now8.4%

30-day change—

High · low8.4% · 8.4%

Rank#11

Compare in

Changes appear after the second weekly run in Web Analytics. Google Analytics leads the category at 68.6%.

Media

Website and product screenshots for Umami

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Umami

All prompts

Most affordable web analytics tool that is still reliable

If you're looking for the most affordable web analytics tool that is still reliable, my recommendation is Umami.

ChatGPT · run of Nov 2

Is there a free web analytics tool for small teams?

Umami for everyday website traffic reporting.

ChatGPT · run of Nov 2

Which web analytics tool has transparent pricing?

ChatGPT · run of Nov 2

How much does a web analytics tool cost per month?

Free: Google Analytics 4, Microsoft Clarity, and some Umami plans cost $0.

Perplexity · run of Nov 2

Alternatives to the most popular web analytics tool

Umami — Best open-source, ultra-lightweight, and privacy-focused choice.

Google AI Mode · run of Nov 2

Most affordable web analytics tool that is still reliable

Umami : A lightweight, self-hosted, open-source alternative that runs on a simple database and Node.js.

Google AI Mode · run of Nov 2

Is there a free web analytics tool for small teams?

Umami — simple, privacy-friendly analytics with a free hosted tier or free self-hosted version.

Perplexity · run of Nov 2

Alternatives to the most popular web analytics tool

Free alternative: Umami or Cloudflare.

ChatGPT · run of Nov 2

Products & features

What Umami sells

Umami

Open-source web and product analytics platform with traffic, funnel, retention, journey and revenue reports

Umami Cloud

Managed hosting of Umami with email reports and a streaming API, offered on paid plans

Umami MCP server

Read-only server that lets AI assistants query Umami analytics, on Cloud Pro and above and self-hosted v3.4 or later

Strengths engines cite

Lightweight, open-source, privacy-focused analytics
Free hosted tier or free self-hosted option
Affordable and reliable web analytics
Simple to use for everyday traffic reporting
Strong choice for self-hosting and control

Target market & buyers

Developers, marketers, agencies, e-commerce, SaaS, startups, publishers, bloggers, non-profits and enterprises

Industry	Primary use case
E-commerce	Track revenue, optimize conversion funnels and understand buyer behavior
SaaS	Track signups, measure onboarding funnels and monitor feature adoption
Publishers	See which stories perform, where readers come from and what turns them into subscribers
Non-profits	Measure impact without compromising audience privacy

Funding & recent developments

Funding

Round	Year	Amount
Pre-seed	2022	$2M

Latest known round	Total raised
Pre-seed	$2M

Recent developments

Oct 2026ProductUmami Cloud adds error monitoring, Search Console reporting and revenue imports
Cloud added JavaScript error monitoring, Google Search Console reporting on paid plans and revenue imports from payment providers such as Stripe.
Sep 2026ProductUmami 3.4 launched with MCP support
Release added MCP support, annotations, account API keys and a typed API client.
Nov 2025ProductUmami v3 launched
Version 3 brought a redesigned interface, cohorts, tracking links and pixels, and dropped MySQL support in favour of PostgreSQL.

Competitive landscape

How Umami compares with its top three alternatives

All alternatives

Umami most often appears alongside Google Analytics, Matomo, Plausible in AI answers.

vsUmami vs Google Analytics8.4% vs 68.6% visibility · Google Analytics leadsFull comparison vsUmami vs Matomo8.4% vs 38.1% visibility · Matomo leadsFull comparison vsUmami vs Plausible8.4% vs 31.7% visibility · Plausible leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Umami	8.4%	2.3%	New	Free plan
Google Analytics	68.6%	12.9%	New	Pricing not available
Matomo	38.1%	9.5%	New	Pricing not available
Plausible	31.7%	8%	New	Pricing not available
Fathom Analytics	14.6%	4%	New	$15 / mo