Umami alternatives: top competitors compared
Named alongside Umami
Google Analytics92% of Umami answersMatomoBest forOrganisations that need accurate, GDPR-compliant analytics and full control of their data83% of Umami answersPlausibleBest forWebsite owners and teams who find Google Analytics more complex than they need83% of Umami answersFathom AnalyticsBest forEuropean companies and agencies that want website analytics without cookies or personal data collection.67% of Umami answers
Data from SlateIndex weekly runs
Umami has a visibility score of 8.4 in Web Analytics, #11 of 45. AI answers that name Umami most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Google Analytics | — | — | 68.6% | — |
| Matomo | Organisations that need accurate, GDPR-compliant analytics and full control of their data | — | 38.1% | 100% data ownership, with the choice to self-host on-premise or use Cloud |
| Plausible | Website owners and teams who find Google Analytics more complex than they need | — | 31.7% | No cookies and no personal data collection, so no cookie banner or consent is needed |
| Fathom Analytics | European companies and agencies that want website analytics without cookies or personal data collection. | $15 / mo | 14.6% | Cookieless, anonymous pageview tracking that collects no personal data, so no consent banner is required for analytics. |
Alternative 1
Google Analytics vs Umami →Google Analytics
Google Analytics is ranked #1 in Web Analytics.
Quick facts
- Pricing not available
- 68.6% visibility score · #1 in Web Analytics
Key features
- Google Analytics (GA4) — Web and mobile app traffic analytics with an event-based data model and machine-learning features.
- Google Analytics 360 — Paid enterprise tier that bundles Analytics with Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.
Google Analytics vs Umami
| Dimension | Google Analytics | Umami |
|---|---|---|
| Visibility score | 68.6% | 8.4% |
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
Cons
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Alternative 2
Matomo vs Umami →Matomo
Matomo suits organisations that need accurate, GDPR-compliant analytics and full control of their data.
Quick facts
- Pricing not available
- 38.1% visibility score · #2 in Web Analytics
- 100+ native integrations
Key features
- Matomo Cloud — Hosted Matomo analytics that includes hosting, maintenance, automatic updates and daily backups.
- Matomo On-Premise — Self-hosted Matomo analytics software that runs on the customer's own servers.
- Heatmaps & Session Recording — Shows where visitors click and lets teams replay individual sessions.
- A/B Testing — Runs tests of page variations, offered on the Business and higher bundles.
Matomo vs Umami
| Dimension | Matomo | Umami |
|---|---|---|
| Visibility score | 38.1% | 8.4% |
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Cons
Alternative 3
Plausible vs Umami →Plausible
Plausible suits website owners and teams who find Google Analytics more complex than they need.
Quick facts
- Pricing not available
- 31.7% visibility score · #3 in Web Analytics
Key features
- Plausible Analytics (cloud) — Managed, EU-hosted, privacy-friendly web analytics with goals, funnels, Search Console and campaign tracking.
- Community Edition — Open-source, self-hosted version of Plausible.
- White-label web analytics — Lets SaaS platforms embed the Plausible dashboard under their own brand.
Plausible vs Umami
| Dimension | Plausible | Umami |
|---|---|---|
| Visibility score | 31.7% | 8.4% |
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
- Simple dashboard and reporting
- Affordable starting price
- Free trial without a credit card
Cons
- Less review data available
Alternative 4
Fathom Analytics vs Umami →Fathom Analytics
Fathom Analytics suits european companies and agencies that want website analytics without cookies or personal data collection..
Quick facts
- $15 / mo · usage-based
- 7-day free trial
- 14.6% visibility score · #8 in Web Analytics
Key features
- Fathom Analytics — Privacy-focused website analytics with cookieless tracking, custom events, UTM campaign tracking, email reports, and an analytics API.
Fathom Analytics vs Umami
| Dimension | Fathom Analytics | Umami |
|---|---|---|
| Visibility score | 14.6% | 8.4% |
| Pricing model | Usage-based | Usage-based |
| Entry price | $15 / mo | Free; paid from $20 / mo |
| Free plan | No | Yes |
| Trial | 7-day free trial | Free plan available |
Pros
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Umami | Usage-based | Free; paid from $20 / mo |
| Google Analytics | — | — |
| Matomo | — | — |
| Plausible | — | — |
| Fathom Analytics | Usage-based | $15 / mo |
More alternatives
Ranked by how often AI answers name them alongside Umami in the latest weekly run.