NutshellPowerful & Easy-to-Use CRM for Small Businesses
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · CRM · weekly run Nov 3
Nutshell vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 1.3 for ServiceNow.
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 1.3)
- You need SOC 2 or GDPR or CCPA or CASA (App Defense Alliance) coverage
Choose ServiceNow if…
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or SOC 2 Type II or FedRAMP High P-ATO coverage
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Nutshell | ServiceNow |
|---|---|---|
| Visibility score | 6% | 1.3% |
| Change vs last week | New | down−0.8% |
| Rank in CRM | #14 | #28 |
| Share of voice | 1.4% | 0.7% |
| Mentions this run | 7 | 3 |
| Positive in AI answers | — | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Nutshell +6pp · ServiceNow −0.7pp over 1 weekly runs.
Engine by engine
Nutshell leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
NutshellServiceNow
Head to head in AI answers
0 engine answers name both brands
0Nutshell ranked higher
0ServiceNow ranked higher
Features, pricing & fit
| Dimension | Nutshell | ServiceNow |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $13 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Onboarding fee | Included | — |
| Deployment | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. | Cloud |
| Compliance | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan | — |
| Founded | 2009 | 2004 |
| Headquarters | — | Santa Clara, CA |
| Employees | — | 5,000+ |
| Funding | Series A, led by Plymouth Growth | IPO |
| Best for | Small businesses and small sales teams that want a simple CRM with built-in marketing. | — |
Plans side by side
Nutshell
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Nutshell
Profile in progress.
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Nutshell vs ServiceNow”, https://slateindex.ai/compare/nutshell-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.