HubSpot vs Nutshell

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 6 for Nutshell, and ranks ahead in 80% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (67.6 vs 6)
You want a free plan to start
You need SOC 2 Type II or SOC 3 coverage
intuitive, user-friendly interface

Choose Nutshell if…

You need SOC 2 or GDPR or CCPA or CASA (App Defense Alliance) coverage

AI visibility side by side

Latest weekly run · Nov 3

Metric	HubSpot	Nutshell
Visibility score	67.6%	6%
Change vs last week	down−1.8%	New
Rank in CRM	#1	#14
Share of voice	14.2%	1.4%
Mentions this run	65	7
Positive in AI answers	35%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot −1.9000000000000057pp · Nutshell +6pp over 1 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

79.6%

2.3%

AI Mode

63.1%

1.7%

Perplexity

60.2%

13.9%

HubSpotNutshell

Head to head in AI answers

5 engine answers name both brands

4HubSpot ranked higher

1Nutshell ranked higher

Prompt	Engine	HubSpot	Nutshell
What features matter most in a CRM?	Perplexity	#3	#1
How do companies manage leads and close more deals without a dedicated tool?	ChatGPT	#2	#4
How do companies manage leads and close more deals without a dedicated tool?	Perplexity	#2	#3
How much does a CRM cost per month?	AI Mode	#1	#5
Which CRM tools offer annual discounts?	Perplexity	#4	#6

Features, pricing & fit

Dimension	HubSpot	Nutshell
Pricing model	Per seat	Per seat
Entry price	Free; paid from $7 per seat / mo	$13 per seat / mo
Free plan	Yes	No · 14-day trial
Onboarding fee	$3,000	Included
Deployment	Cloud	Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps.
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	SOC 2, GDPR, CCPA, CASA (App Defense Alliance)
Support	Phone	Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan
Founded	2006	2009
Headquarters	Cambridge, Massachusetts, United States	—
Employees	5,000+	—
Funding	Corporate round	Series A, led by Plymouth Growth
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Small businesses and small sales teams that want a simple CRM with built-in marketing.