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SlateIndex

Nutshell

New

Powerful & Easy-to-Use CRM for Small Businesses

CRMFounded 2009

Visibility score
6%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

  • Nutshell ranks #14 of 39 in CRM with an AI visibility score of 6 (SlateIndex, Nov 3, 2026).
  • Nutshell is most visible on Perplexity (13.9) and least on Google AI Mode (1.7).
  • AI engines name Nutshell in 5 of the 30 CRM buyer prompts SlateIndex tracks.
  • hubspot.com is the source AI engines cite most in answers about Nutshell, with 8 citations.

About

Company details for Nutshell

Nutshell is a CRM with contact management, pipelines, two-way Gmail and Outlook sync, reporting, and quotes and contracts for small sales teams. Add-ons include email marketing, SMS, and prospecting, and AI features summarize calls and draft follow-ups. Plans are priced per user per month, with a 14-day free trial that requires no credit card. It ranks #14 of 39 in CRM on SlateIndex and has a visibility score of 6 in the latest weekly run.

Its differentiator: fast setup and an interface simple enough that sales teams adopt it, according to the vendor.

Categories
CRM
Founded
2009
Company type
Division of WebFX
Funding
Series A, led by Plymouth Growth
Customers
5,000 · per nutshell.com
Pricing
$13 per seat / mo · per seat
Free trial
14-day free trial
Deployment
Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps.
Platforms
Web browser, iOS, Android
Compliance
SOC 2, GDPR, CCPA, CASA (App Defense Alliance)
Support
Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan

Read from nutshell.com, g2.com, facebook.com, seedtable.com, mediapost.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
6%
across CRM answers, weighted by position
ChatGPT2.3%
AI Mode1.7%
Perplexity13.9%
Change
New
vs last week’s run
Category rank
#14 of 39
in CRM
Mentions
7
in this week’s run
Share of voice
1.4%
of AI mentions in CRM

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now6%
30-day changeup+6pp
High · low6% · 0%
Rank#0 → #14
0%25%50%75%100%Nov 2Nov 3Nutshell 6%

Nutshell gained 6 points over 1 weekly run in CRM. HubSpot leads the category at 67.6%.

Media

Website and product screenshots for Nutshell

All media

AI mentions & citations

Recent answers that name Nutshell

All prompts

Products & features

What Nutshell sells

Nutshell CRM

Sales CRM with contact management, drag-and-drop pipelines, email and calendar sync, and reporting.

Email marketing

Email builder with audience segmentation, automation, and engagement tracking, priced per marketing contact.

SMS and landing pages

Text messages to contacts and landing pages that capture and track new leads.

Nutshell AI

Call and meeting notetaking, sales and marketing assistants, and productivity summaries.

Nutshell IQ

Visitor identification on website traffic with built-in prospecting.

Sales chatbot

AI chatbot that engages website visitors, qualifies leads, and books meetings.

Target market & buyers

Small businesses and small sales teams.

Notable customers include Patrick Services, Connected Sales and Marketing, DocSolid, 89-Paint, The Reuse Network, Clear Path Strategy.

IndustryPrimary use case
TransportationSales and marketing tools for a commercial fleet services company.
Consumer electronicsContact and outreach tracking, marketing features, and pipeline visibility for a sales rep firm.
TechInvoicing, marketing, and organization for a software company.
ConstructionSales and marketing for a commercial and residential painting contractor.

Funding & recent developments

Funding

RoundYearAmount
Seed, led by Service Provider Capital2011$1M
Series A2015—
Seed2020—
Series A, led by Plymouth Growth——
Latest known roundTotal raised
Series A, led by Plymouth Growth—

Recent developments

  1. Sep 2026ProductLaunch of Smart Sequences

    Nutshell launched Smart Sequences, behavior-based email outreach tied to live CRM data.

  2. Jul 2026CompanyCo-founder Andy Fowler steps down as CEO

    Andy Fowler stepped down as CEO after six years, and Allyssa Kelley-Brown became president.

  3. Jun 2026CompanyFinalist for Best CRM for Small Business in CRMmys 2026

    Nutshell was named a finalist for Best CRM for Small Business in CRM.org's 2026 CRMmys awards.

  4. Jun 2026CompanyBronze Stevie Award in the 2026 American Business Awards

    Nutshell won a Bronze Stevie Award in the 2026 American Business Awards.

Competitive landscape

How Nutshell compares with its top three alternatives

All alternatives

Nutshell most often appears alongside HubSpot, Pipedrive, Creatio in AI answers.

BrandVisibilityShare of voicevs last weekStarting price
Nutshell6%1.4%New$13 / seat / mo
HubSpot73.1%13.1%NewFree plan
Pipedrive34.2%9.4%up+2.7%Pricing not available
Creatio7%2.5%down−1.5%Pricing not available
Freshworks61.5%12.9%up+1.7%Pricing not available

Pricing

Per seat pricing

Full pricing
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month

Cite as: SlateIndex, “Nutshell AI visibility profile”, https://slateindex.ai/brand/nutshell, data of Nov 3, 2026. Licence: CC BY 4.0.