PendoProduct Context for Your Apps and AI Agents
vs
SemrushThe unified SEO and AI search solution
Comparison · Web Analytics · weekly run Nov 2
Pendo vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in Web Analytics: it has a visibility score of 2.4 versus 1 for Pendo.
Choose Pendo if…
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- Usage-based pricing suits your budget better than flat tiers
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
Choose Semrush if…
- You want the brand AI engines rank higher (2.4 vs 1)
- AI answers describe it more positively (49% vs 37% positive)
- You prefer a larger, established vendor (1,001–5,000 employees)
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Pendo | Semrush |
|---|---|---|
| Visibility score | 1% | 2.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #33 | #24 |
| Share of voice | 0.4% | 0.8% |
| Mentions this run | 2 | 4 |
| Positive in AI answers | 37% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Pendo 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
PendoSemrush
Head to head in AI answers
0 engine answers name both brands
0Pendo ranked higher
0Semrush ranked higher
Features, pricing & fit
| Dimension | Pendo | Semrush |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | Free; paid from $139 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud, multi-tenant on Google Cloud Platform | — |
| Integrations | 85+ | — |
| Compliance | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP | — |
| Support | — | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2013 | 2008 |
| Headquarters | Raleigh, North Carolina | Boston, MA |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series F · $356M raised | IPO |
| Best for | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Pendo vs Semrush”, https://slateindex.ai/compare/pendo-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.