Screaming FrogUK SEO agency and creators of the SEO Spider website crawler
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Screaming Frog vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 0 for Umami.
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 0)
- AI answers describe it more positively (73% vs 67% positive)
- You prefer a larger, established vendor (11–50 employees)
- Deep technical website crawling
Choose Umami if…
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Screaming Frog | Umami |
|---|---|---|
| Visibility score | 17.4% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #7 | #54 |
| Share of voice | 6.4% | 0% |
| Mentions this run | 33 | 0 |
| Positive in AI answers | 73% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Screaming Frog 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Screaming FrogUmami
Head to head in AI answers
0 engine answers name both brands
0Screaming Frog ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Screaming Frog | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Desktop application installed locally on Windows, macOS or Linux | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Support ticket form, Email support, Free technical support included in free and paid versions | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2010 | 2022 |
| Headquarters | Henley-on-Thames, Oxfordshire, United Kingdom | San Francisco, CA, United States |
| Employees | 11–50 | 1–10 |
| Funding | Bootstrapped | Pre-seed · $2M raised |
| Best for | Technical SEOs and SEO agencies who audit websites for technical SEO issues | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Screaming Frog
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Screaming Frog vs Umami”, https://slateindex.ai/compare/screaming-frog-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.