SemrushThe unified SEO and AI search solution
vs
ShopifyThe All-in-One Commerce Platform for Businesses
Comparison · SEO Tools · weekly run Nov 2
Semrush vs Shopify
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 2.4 for Shopify, and ranks ahead in 50% of the answers that name both.
Choose Semrush if…
- You want the brand AI engines rank higher (64.3 vs 2.4)
- You want a free plan to start
- AI answers describe it more positively (49% vs 41% positive)
- Widely recommended as a top-tier all-in-one platform for broad suites
Choose Shopify if…
- You want a lower entry price ($29 vs $139)
- You need PCI DSS Level 1 or SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Market-leading, best-overall choice for most businesses
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Shopify |
|---|---|---|
| Visibility score | 64.3% | 2.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #1 | #21 |
| Share of voice | 12.3% | 0.8% |
| Mentions this run | 63 | 4 |
| Positive in AI answers | 49% | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Shopify 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SemrushShopify
Head to head in AI answers
2 engine answers name both brands
1Semrush ranked higher
1Shopify ranked higher
| Prompt | Engine | Semrush | Shopify |
|---|---|---|---|
| What should an SEO tool integrate with? | ChatGPT | #5 | #9 |
| What should an SEO tool integrate with? | Perplexity | #7 | #4 |
Features, pricing & fit
| Dimension | Semrush | Shopify |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $139 / mo | $29 / mo |
| Free plan | Yes | No · 3-day trial |
| Deployment | — | Hosted by Shopify on its own infrastructure |
| Integrations | — | 21000+ |
| Compliance | — | PCI DSS Level 1, SOC 2 Type II, SOC 3 |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | 24/7 support, Live chat, Help Center, Community |
| Founded | 2008 | 2006 |
| Headquarters | Boston, MA | Ottawa, Ontario, Canada |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | IPO | — |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses |
Plans side by side
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Shopify
Basic$29month, billed yearly ($39/mo monthly)
Grow$79month, billed yearly ($105/mo monthly)
Advanced$299month, billed yearly ($399/mo monthly)
Plus$2,300month (starting at)
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Shopify
- Market-leading, best-overall choice for most businesses
- Fast launch and smooth, easy setup
- Scales from small businesses to enterprise retail
- Strong app ecosystem and integrations
- Transparent pricing, free trial and annual discounts
- Extra transaction fees unless using its native payment gateway
- Less suited to advanced SEO and deep app integrations
- Limited back-office customization
- Heavy reliance on paid add-on apps for some needs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Shopify”, https://slateindex.ai/compare/semrush-vs-shopify, data of Nov 2, 2026. Licence: CC BY 4.0.