Serpstat vs Yoast SEO

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 0.7 for Yoast SEO, and ranks ahead in 0% of the answers that name both.

Choose Serpstat if…

You want the brand AI engines rank higher (1.5 vs 0.7)
Entry tier affordable for small budgets

Choose Yoast SEO if…

No clear advantage in the published data.

AI visibility side by side

Latest weekly run · Nov 2

Metric	Serpstat	Yoast SEO
Visibility score	1.5%	0.7%
Change vs last week	New	New
Rank in SEO Tools	#30	#37
Share of voice	0.8%	0.4%
Mentions this run	4	2
Positive in AI answers	0%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Serpstat 0pp · Yoast SEO 0pp over 0 weekly runs.

Engine by engine

Serpstat leads on 1 of 3 engines

ChatGPT

2.6%

AI Mode

0.9%

1.3%

Perplexity

0.9%

SerpstatYoast SEO

Head to head in AI answers

1 engine answers name both brands

0Serpstat ranked higher

1Yoast SEO ranked higher

Prompt	Engine	Serpstat	Yoast SEO
Official website of the top SEO tool vendors	Perplexity	#18	#12

Features, pricing & fit

Dimension	Serpstat	Yoast SEO
Pricing model	—	Flat tiers
Entry price	—	Free; paid from $118.8 / mo
Free plan	—	Yes
Deployment	SaaS	WordPress plugin and Shopify app
Support	Manuals, Tutorials, Online support, Customer success	24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses
Founded	2013	2010
Headquarters	Odesa, Ukraine	Wijchen, Netherlands
Employees	51–200	51–200
Funding	Seed · $0M raised	—
Best for	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing	Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify.