Oracle Eloqua
NewOracle's cloud marketing automation for multi-channel campaigns
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Oracle Eloqua ranks #13 of 46 in Marketing Automation with an AI visibility score of 7.9 (SlateIndex, Nov 2, 2026).
- Oracle Eloqua is most visible on ChatGPT (9.3) and least on Google AI Mode (7).
- AI engines name Oracle Eloqua in 7 of the 30 Marketing Automation buyer prompts SlateIndex tracks.
- gartner.com is the source AI engines cite most in answers about Oracle Eloqua, with 13 citations.
About
Company details for Oracle Eloqua
Eloqua is Oracle's cloud marketing automation product for multi-channel campaign orchestration across email, native SMS, display, web, video and social. Campaigns are built with drag-and-drop tools, and Eloqua runs on Oracle Cloud Infrastructure alongside other Oracle CX applications. Oracle made its Advanced Intelligence features available to all customers from June 2025 without an add-on. It ranks #13 of 46 in Marketing Automation on SlateIndex and has a visibility score of 7.9 in the latest weekly run.
Its differentiator: segmentation and journey orchestration for large B2B programs.
- Website
- oracle.com
- Categories
- Marketing Automation
- Founded
- 1999
- Company type
- Division of Oracle
- Deployment
- Cloud, on Oracle Cloud Infrastructure
Read from automationstrategists.com, gartner.com, oracle.com, community.oracle.com, docs.oracle.com, sec.gov · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
AI mentions & citations
Recent answers that name Oracle Eloqua
Best marketing automation platform for enterprise
Official website of the top marketing automation platform vendors
My recommendation: Start with HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, ActiveCampaign, and Klaviyo for an initial competitive analysis.
Best marketing automation platform for enterprise
Official website of the top marketing automation platform vendors
Oracle Eloqua — Robust enterprise B2B campaign orchestration, lead scoring, and data management.
Which marketing automation platform has transparent pricing?
Avoid if price transparency is essential: Marketo, Eloqua, and Iterable, which generally require custom quotes.
Which marketing automation vendors do analysts recommend?
Best marketing automation platform for enterprise
What is a marketing automation platform and when does a company need one?
Products & features
What Oracle Eloqua sells
Eloqua Marketing Automation
Multi-channel campaign orchestration across email, native SMS, display, web, video and social, built with drag-and-drop
Campaign Canvas and Program Canvas
Campaign flow builders for multi-step nurture programs
AppCloud
Developer framework for building and deploying third-party apps on Eloqua
Strengths engines cite
- Robust enterprise B2B campaign orchestration, lead scoring, and data management
- Recommended for an initial competitive analysis
Target market & buyers
Notable customers include PwC, Hyster-Yale, FlexPay, Australian Red Cross Lifeblood, Cummins, Lexmark, Adobe, AON.
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Sep 2026ProductPlan to add AI agents to Eloqua
Oracle announced a plan to add AI agents to Eloqua.
- May 2026ProductEloqua 26B release
Oracle shipped the Eloqua 26B release in May 2026.
- Feb 2026ProductEloqua 26A release
Oracle shipped the Eloqua 26A release in February 2026, part of its roughly four-times-a-year update cadence.
- Nov 2025ProductNative Salesforce integration retired
Oracle retired Eloqua's native Salesforce integration with the 25D release.
- Jun 2025ProductAdvanced Intelligence features available to all customers
Eloqua's Advanced Intelligence AI features became available to all customers without buying an add-on.
Competitive landscape
How Oracle Eloqua compares with its top three alternatives
Oracle Eloqua most often appears alongside HubSpot, Adobe Marketo Engage, Salesforce in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Oracle Eloqua | 7.9% | 2.7% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| ActiveCampaign | 44% | 9.3% | New | Contact sales |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 29% · Neutral 35% · Mixed 36% of 14 engine answers that mention Oracle Eloqua
Praised for
- Robust enterprise B2B campaign orchestration, lead scoring, and data management
- Recommended for an initial competitive analysis
Criticised for
- Lacks price transparency, requires custom quotes
Cite as: SlateIndex, “Oracle Eloqua AI visibility profile”, https://slateindex.ai/brand/oracle-eloqua, data of Nov 2, 2026. Licence: CC BY 4.0.