Homebase

New

Build schedules, track time, run payroll and hire in one easy app.

PayrollSan Francisco, CA, United States201–500 employeesFounded 2014

#22 of 46 in Payroll150,000 customers (per joinhomebase.com)25% positive in AI answers

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Visibility score

3.1%

New vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Homebase ranks #22 of 46 in Payroll with an AI visibility score of 3.1 (SlateIndex, Nov 3, 2026).
Homebase is most visible on ChatGPT (7.2) and least on Google AI Mode (0).
AI engines name Homebase in 4 of the 30 Payroll buyer prompts SlateIndex tracks.
joinhomebase.com is the source AI engines cite most in answers about Homebase, with 4 citations.

About

Company details for Homebase

Homebase is a mobile-first app for small businesses with hourly, shift-based teams. It combines employee scheduling, time clocks, payroll, hiring, team messaging and HR tools in one place. Approved hours flow into payroll, where wages, overtime, tips and taxes are calculated and filed. It ranks #22 of 46 in Payroll on SlateIndex and has a visibility score of 3.1 in the latest weekly run.

Founded in 2014 and headquartered in San Francisco, CA, United States, the company employs 201–500 people. It has raised about $189M. Its differentiator: scheduling, time tracking, payroll and hiring run in one app, and approved hours flow straight into payroll with no re-entry.

Website: joinhomebase.com
Categories: Payroll
Company size: 201–500 employees
Headquarters: San Francisco, CA, United States
Founded: 2014
Company type: Private, venture-backed
Funding: Series D · $189M raised
Customers: 150,000 · per joinhomebase.com
Pricing: Free; paid from $30 / mo · flat tiers
Free trial: Free plan available
Support: 24/7 AI chat support and Help Center, Live support by chat and phone, Certified HR Advisors on the All-in-One plan, Phone line (415) 951-3831

YouTube · youtube.com/c/HomebaseApp Instagram · instagram.com/homebase/Facebook · facebook.com/HomebaseHQ/LinkedIn · linkedin.com/company/homebase-app/Twitter · twitter.com/joinhomebase

Read from linkedin.com, joinhomebase.com, youtube.com, profiles.crustdata.com, financialcontent.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

3.1%

across Payroll answers, weighted by position

ChatGPT7.2%

AI Mode0%

Perplexity2%

Change

New

vs last week’s run

Category rank

#22 of 46

in Payroll

Mentions

in this week’s run

Share of voice

of AI mentions in Payroll

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now3.1%

30-day change—

High · low3.1% · 3.1%

Rank#22

Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.

Media

Website and product screenshots for Homebase

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Homebase

All prompts

Which payroll tools offer annual discounts?

Homebase – attractive annual savings if you also need scheduling and workforce management.

ChatGPT · run of Nov 3

Is there a free payroll platform for small teams?

Homebase: its free plan covers scheduling and time tracking, but payroll itself is a paid add-on.

Perplexity · run of Nov 3

What should a payroll platform integrate with?

ChatGPT · run of Nov 3

Which payroll platform offers a free trial?

ChatGPT · run of Nov 3

Products & features

What Homebase sells

Homebase Scheduling

Builds and shares employee schedules with availability, shift trades and automated scheduling.

Homebase Time Clock

Clock in and out on mobile, tablet or POS devices, with breaks and overtime flowing into timesheets.

Homebase Payroll

Calculates wages, tips and taxes from approved hours and files federal, state and local taxes.

Hiring Assistant

Posts jobs, screens candidates and books interviews.

Homebase HR and Onboarding

Onboarding packets, e-signed paperwork and HR support on the All-in-One plan.

Team Messaging

Real-time messaging and announcements for hourly teams.

Tip Manager

Pulls tips from the POS, calculates the tip pool and adds it to timesheets.

Task Manager

Builds and assigns task lists and tracks completion.

Strengths engines cite

free plan covers scheduling and time tracking
attractive annual savings for scheduling and workforce management

Target market & buyers

Small businesses with hourly teams.

Notable customers include Brooklyn Tea, Gusto Bread, Moonbridge Doughnut Studio, The Hidden Garden, The Gym Venice, Kitava Kitchen, Luxe Bites, Lombard Doggy Daycare.

Industry	Primary use case
Restaurants	Scheduling, time clocks and tip pooling feeding payroll
Retail	Shift scheduling and timesheets
Beauty and wellness	Scheduling and payroll for hourly staff
Medical	Shift scheduling and time tracking
Home services	Scheduling, time tracking and payroll

Funding & recent developments

Funding

Round	Year	Amount
Seed	2015	$2M
Series A	2016	$6M
Series B	2018	$20M
Series C	2021	$71M
Private equity round (November 2021, listed by Crustdata only)	2021	$30M
Series D	2024	$60M

Latest known round	Total raised
Series D	$189M

Recent developments

Oct 2026ProductLaunched Homebase Assistant, an AI tool for scheduling, job posts and candidate screening
Available to a limited number of businesses for now.
May 2026CompanyPublished survey of small business owners and hourly employees
Survey of 1,250 respondents conducted by Propeller Insights in April 2026.
Jan 2026CompanyListed among top payroll services and time clock platforms for 2026
Forbes named Homebase among its 10 best payroll services for small businesses; People Managing People ranked it among top time clock platforms.
Dec 2025ProductAnnounced AI tools for Main Street
AI tools intended to reduce administrative work for small businesses.

Competitive landscape

How Homebase compares with its top three alternatives

All alternatives

Homebase most often appears alongside Gusto, Patriot Software, Zoho in AI answers.

vsHomebase vs Gusto3.1% vs 49.2% visibility · Gusto leadsFull comparison vsHomebase vs Patriot Software3.1% vs 19.3% visibility · Patriot Software leadsFull comparison vsHomebase vs Zoho3.1% vs 44.8% visibility · Zoho leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Homebase	3.1%	1%	New	Free plan
Gusto	49.2%	11.4%	New	Pricing not available
Patriot Software	19.3%	6.3%	New	$17 / mo
Zoho	44.8%	12.5%	up+5.4%	Pricing not available
QuickBooks Payroll	26.8%	8.2%	New	Pricing not available