Act-On vs LeadSquared

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Act-On is the stronger AI pick in Marketing Automation: it has a visibility score of 1 versus 0.6 for LeadSquared, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

You want the brand AI engines rank higher (1 vs 0.6)
You want a lower entry price ($900 vs $2,000)
Usage-based pricing suits your budget better than flat tiers
Favored for mid-market demand generation

Choose LeadSquared if…

AI answers describe it more positively (50% vs 33% positive)
You need ISO 27001:2022 or HIPAA coverage
You prefer a larger, established vendor (501–1,000 employees)
Flat tiers pricing suits your budget better than usage-based

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	LeadSquared
Visibility score	1%	0.6%
Change vs last week	New	New
Rank in Marketing Automation	#31	#36
Share of voice	0.5%	0.4%
Mentions this run	3	2
Positive in AI answers	33%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · LeadSquared 0pp over 0 weekly runs.

Engine by engine

Act-On leads on 2 of 3 engines

ChatGPT

1.9%

0.9%

AI Mode

1.1%

0.9%

Perplexity

Act-OnLeadSquared

Head to head in AI answers

2 engine answers name both brands

2Act-On ranked higher

0LeadSquared ranked higher

Prompt	Engine	Act-On	LeadSquared
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#13
Which marketing automation vendors do analysts recommend?	AI Mode	#7	#10

Features, pricing & fit

Dimension	Act-On	LeadSquared
Pricing model	Usage-based	Flat tiers
Entry price	$900 / mo	$2,000 / mo
Free plan	No	No
Deployment	—	Cloud, hosted on Amazon Web Services
Integrations	—	162+
Compliance	—	ISO 27001:2022, HIPAA
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Phone support, Email support, Help documentation and training, Onboarding
Founded	2008	2011
Headquarters	Portland, Oregon, United States	Bengaluru, India
Employees	201–500	501–1,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Series C · $188M raised
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Businesses with high lead volumes, high velocity and multiple sales channels and teams