Act-On vs Omnisend

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Omnisend is the stronger AI pick in Marketing Automation: it has a visibility score of 9.4 versus 1 for Act-On, and ranks ahead in 0% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Omnisend if…

You want the brand AI engines rank higher (9.4 vs 1)
You want a free plan to start
AI answers describe it more positively (38% vs 33% positive)
Specialized for e-commerce and online retail marketing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Omnisend
Visibility score	1%	9.4%
Change vs last week	New	New
Rank in Marketing Automation	#31	#11
Share of voice	0.5%	3.3%
Mentions this run	3	18
Positive in AI answers	33%	38%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Omnisend 0pp over 0 weekly runs.

Engine by engine

Omnisend leads on 3 of 3 engines

ChatGPT

1.9%

7.2%

AI Mode

1.1%

9.8%

Perplexity

11.1%

Act-OnOmnisend

Head to head in AI answers

1 engine answers name both brands

1Act-On ranked higher

0Omnisend ranked higher

Prompt	Engine	Act-On	Omnisend
Official website of the top marketing automation platform vendors	ChatGPT	#14	#15

Features, pricing & fit

Dimension	Act-On	Omnisend
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Free; paid from $16 / mo
Free plan	No	Yes
Integrations	—	330+
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	24/7 live chat and email support
Founded	2008	2014
Headquarters	Portland, Oregon, United States	Global (LinkedIn lists United Kingdom)
Employees	201–500	201–500
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Angel
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Growing and mid-sized ecommerce businesses focused on email and SMS marketing