Omnisend

New

Email & SMS marketing for ecommerce brands

Marketing AutomationGlobal (LinkedIn lists United Kingdom)201–500 employeesFounded 2014

#11 of 46 in Marketing Automation150,000 customers (per omnisend.com)38% positive in AI answers

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Visibility score

9.4%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Omnisend ranks #11 of 46 in Marketing Automation with an AI visibility score of 9.4 (SlateIndex, Nov 2, 2026).
Omnisend is most visible on Perplexity (11.1) and least on ChatGPT (7.2).
AI engines name Omnisend in 18 of the 60 Marketing Automation buyer prompts SlateIndex tracks.
g2.com is the source AI engines cite most in answers about Omnisend, with 10 citations.

About

Company details for Omnisend

Omnisend is an email and SMS marketing platform for ecommerce brands. It offers automation, segmentation, forms and popups, reporting, and AI tools for writing copy, choosing send times and building forms. It connects to ecommerce stores such as Shopify and WooCommerce. It ranks #11 of 46 in Marketing Automation on SlateIndex and has a visibility score of 9.4 in the latest weekly run.

Founded in 2014 and headquartered in Global (LinkedIn lists United Kingdom), the company employs 201–500 people. Its differentiator: features comparable to Klaviyo at up to 35% lower cost, with a free 5-day migration.

Website: omnisend.com
Categories: Marketing Automation, Email Marketing
Company size: 201–500 employees
Headquarters: Global (LinkedIn lists United Kingdom)
Founded: 2014
Company type: Private, bootstrapped
Funding: Angel
Customers: 150,000 · per omnisend.com
Pricing: Free; paid from $16 / mo · usage-based
Free trial: Free plan available
Platforms: Shopify, WooCommerce
Integrations: 330+ native
Support: 24/7 live chat and email support

Facebook · facebook.com/omnisend/X · x.com/omnisend LinkedIn · linkedin.com/company/omnisend/YouTube · youtube.com/channel/UCy0iaBjHUoF0DIbg8Ygj31A Instagram · instagram.com/omnisend/

Read from linkedin.com, omnisend.com, g2.com, facebook.com, getlatka.com, blog.getlatka.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

9.4%

across Marketing Automation answers, weighted by position

ChatGPT7.2%

AI Mode9.8%

Perplexity11.1%

Change

New

vs last week’s run

Category rank

#11 of 46

in Marketing Automation

Mentions

in this week’s run

Share of voice

3.3%

of AI mentions in Marketing Automation

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now9.4%

30-day change—

High · low9.4% · 9.4%

Rank#11

Compare in

Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.

Media

Website and product screenshots for Omnisend

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Omnisend

All prompts

Products & features

What Omnisend sells

Omnisend AI

AI tools for writing copy, choosing send times and segmenting audiences

Email

Email campaigns with a drag-and-drop builder and templates

SMS

SMS campaigns and automation sent to customers worldwide

Automation

Prebuilt and custom workflows for welcome, abandoned cart and post-purchase messages

Segmentation

Segments by behavior, purchase history and engagement

Forms and popups

Branded forms and popups that collect emails and phone numbers

Web push notifications

Browser push signups and messages

Reports

Sales, performance and engagement reporting

Social Capture

Collects emails from Instagram followers through direct messages

Strengths engines cite

Specialized for e-commerce and online retail marketing
Strong Shopify and WooCommerce integrations
Combines email, SMS, and automation workflows
Intuitive, scalable automation without feature bloat
Budget-friendly with prebuilt email, SMS, and push workflows

Target market & buyers

Ecommerce brands

Notable customers include Salomon Japan.

Industry	Primary use case
Ecommerce	Email and SMS automation for welcome, abandoned cart, product abandonment and post-purchase messages

Funding & recent developments

Funding

Round	Year	Amount
Seed	2015	—
Seed	2019	$2M
Angel	—	$0M

Latest known round	Total raised
Angel	—

Recent developments

Mar 2026ProductNew API version released
Omnisend released a new API version dated 2026-03-15.

Competitive landscape

How Omnisend compares with its top three alternatives

All alternatives

Omnisend most often appears alongside ActiveCampaign, Brevo, HubSpot in AI answers.

vsOmnisend vs ActiveCampaign9.4% vs 44% visibility · ActiveCampaign leadsFull comparison vsOmnisend vs Brevo9.4% vs 41.2% visibility · Brevo leadsFull comparison vsOmnisend vs HubSpot9.4% vs 73.1% visibility · HubSpot leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Omnisend	9.4%	3.3%	New	Free plan
ActiveCampaign	44%	9.3%	New	Contact sales
Brevo	41.2%	9.9%	New	Free plan
HubSpot	73.1%	13.1%	New	Free plan
Mailchimp	45.4%	9.6%	New	Free plan

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 38% · Neutral 46% · Mixed 16% of 37 engine answers that mention Omnisend

Praised for

Specialized for e-commerce and online retail marketing
Strong Shopify and WooCommerce integrations
Combines email, SMS, and automation workflows
Intuitive, scalable automation without feature bloat
Budget-friendly with prebuilt email, SMS, and push workflows

Criticised for

Pricing

Usage-based pricing with a free plan

Full pricing

Free$0month

Standard$16month (500 contacts)

Pro$59month (2,500 contacts)

CustomCustomcontact sales

Cite as: SlateIndex, “Omnisend AI visibility profile”, https://slateindex.ai/brand/omnisend, data of Nov 2, 2026. Licence: CC BY 4.0.