Act-On vs Oracle Eloqua
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Oracle Eloqua is the stronger AI pick in Marketing Automation: it has a visibility score of 7.9 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.
Choose Act-On if…
- AI answers describe it more positively (33% vs 29% positive)
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose Oracle Eloqua if…
- You want the brand AI engines rank higher (7.9 vs 1)
- Robust enterprise B2B campaign orchestration, lead scoring, and data management
- Recommended for an initial competitive analysis
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Oracle Eloqua |
|---|---|---|
| Visibility score | 1% | 7.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #13 |
| Share of voice | 0.5% | 2.7% |
| Mentions this run | 3 | 15 |
| Positive in AI answers | 33% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Oracle Eloqua 0pp over 0 weekly runs.
Engine by engine
Oracle Eloqua leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Act-On | Oracle Eloqua |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #12 | #8 |
| Which marketing automation vendors do analysts recommend? | AI Mode | #7 | #5 |
| Official website of the top marketing automation platform vendors | ChatGPT | #14 | #4 |
Features, pricing & fit
| Dimension | Act-On | Oracle Eloqua |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Deployment | — | Cloud, on Oracle Cloud Infrastructure |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | — |
| Founded | 2008 | 1999 |
| Headquarters | Portland, Oregon, United States | — |
| Employees | 201–500 | — |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | — |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Complex enterprise marketing automation programs |
Plans side by side
Oracle Eloqua
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Oracle Eloqua
- Robust enterprise B2B campaign orchestration, lead scoring, and data management
- Recommended for an initial competitive analysis
- Lacks price transparency, requires custom quotes
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Oracle Eloqua”, https://slateindex.ai/compare/act-on-vs-oracle-eloqua, data of Nov 2, 2026. Licence: CC BY 4.0.