Act-OnMarketing automation for your entire customer lifecycle
vs
PardotB2B marketing automation for efficient growth through marketing and sales alignment
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs Pardot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pardot is the stronger AI pick in Marketing Automation: it has a visibility score of 7.3 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.
Choose Act-On if…
- AI answers describe it more positively (33% vs 13% positive)
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose Pardot if…
- You want the brand AI engines rank higher (7.3 vs 1)
- You need ISO 27017 or HDS (French health data hosting) certificate coverage
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Pardot |
|---|---|---|
| Visibility score | 1% | 7.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #14 |
| Share of voice | 0.5% | 2.5% |
| Mentions this run | 3 | 12 |
| Positive in AI answers | 33% | 13% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Pardot 0pp over 0 weekly runs.
Engine by engine
Pardot leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnPardot
Head to head in AI answers
1 engine answers name both brands
0Act-On ranked higher
1Pardot ranked higher
| Prompt | Engine | Act-On | Pardot |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | AI Mode | #7 | #4 |
Features, pricing & fit
| Dimension | Act-On | Pardot |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Deployment | — | Cloud service on Salesforce Hyperforce infrastructure on AWS |
| Compliance | — | ISO 27017, HDS (French health data hosting) certificate |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | — |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | — |
| Employees | 201–500 | — |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | — |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | B2B companies already running on Salesforce |
Plans side by side
Pardot
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Pardot
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
- Lead scoring for enterprise B2B teams
- High cost, starting around $1,250 per month and reaching $15,000
- Charges for total stored prospect records, even unemailed ones
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Pardot”, https://slateindex.ai/compare/act-on-vs-pardot, data of Nov 2, 2026. Licence: CC BY 4.0.