Act-On vs Adobe Marketo Engage
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Marketo Engage is the stronger AI pick in Marketing Automation: it has a visibility score of 31.1 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.
Choose Act-On if…
- AI answers describe it more positively (33% vs 22% positive)
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose Adobe Marketo Engage if…
- You want the brand AI engines rank higher (31.1 vs 1)
- You need ISO 27001 or SOC 2 or SOC 3 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Adobe Marketo Engage |
|---|---|---|
| Visibility score | 1% | 31.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #4 |
| Share of voice | 0.5% | 7.6% |
| Mentions this run | 3 | 42 |
| Positive in AI answers | 33% | 22% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Adobe Marketo Engage 0pp over 0 weekly runs.
Engine by engine
Adobe Marketo Engage leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Act-On | Adobe Marketo Engage |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #12 | #7 |
| Which marketing automation vendors do analysts recommend? | AI Mode | #7 | #2 |
| Official website of the top marketing automation platform vendors | ChatGPT | #14 | #2 |
Features, pricing & fit
| Dimension | Act-On | Adobe Marketo Engage |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Deployment | — | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. |
| Compliance | — | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | — |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | — |
| Employees | 201–500 | — |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | IPO (NASDAQ) |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | — |
Plans side by side
Adobe Marketo Engage
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Adobe Marketo Engage”, https://slateindex.ai/compare/act-on-vs-adobe-marketo-engage, data of Nov 2, 2026. Licence: CC BY 4.0.