ActiveCampaign vs Apollo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0.4 for Apollo, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0.4)
- You need more native integrations (1000+ vs 200+)
- You need HIPAA coverage
- Flat tiers pricing suits your budget better than per seat
Choose Apollo if…
- You want a free plan to start
- AI answers describe it more positively (60% vs 53% positive)
- You need CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Per seat pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Apollo |
|---|---|---|
| Visibility score | 29.4% | 0.4% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #40 |
| Share of voice | 7.9% | 0.3% |
| Mentions this run | 39 | 1 |
| Positive in AI answers | 53% | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Apollo 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Apollo |
|---|---|---|---|
| Top email marketing platform options for B2B SaaS companies | AI Mode | #1 | #6 |
Features, pricing & fit
| Dimension | ActiveCampaign | Apollo |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | Contact sales |
| Free plan | No | Yes |
| Onboarding fee | Included | — |
| Deployment | — | Cloud platform |
| Integrations | 1000+ | 200+ |
| Compliance | GDPR, SOC 2, HIPAA | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions |
| Founded | 2003 | 2015 |
| Headquarters | Chicago, Illinois, United States | San Francisco, CA |
| Employees | 501–1,000 | 501–1,000 |
| Funding | Series C · $360M raised | Series D · $250M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system |
Plans side by side
ActiveCampaign
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Apollo”, https://slateindex.ai/compare/activecampaign-vs-apollo, data of Nov 2, 2026. Licence: CC BY 4.0.