ActiveCampaign vs Close

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 2.1 for ActiveCampaign, and ranks ahead in 100% of the answers that name both.

Choose ActiveCampaign if…

You need more native integrations (1000+ vs 100+)
AI answers describe it more positively (53% vs 52% positive)
You need SOC 2 or HIPAA coverage
You prefer a larger, established vendor (501–1,000 employees)

Choose Close if…

You want the brand AI engines rank higher (7.3 vs 2.1)
You need SOC 2 Type II or CCPA coverage
Per seat pricing suits your budget better than flat tiers
Best for high-velocity and outbound sales teams

AI visibility side by side

Latest weekly run · Nov 3

Metric	ActiveCampaign	Close
Visibility score	2.1%	7.3%
Change vs last week	New	down−1%
Rank in CRM	#23	#10
Share of voice	0.9%	2.3%
Mentions this run	4	11
Positive in AI answers	53%	52%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ActiveCampaign +2.1pp · Close −0.8999999999999995pp over 1 weekly runs.

Engine by engine

Close leads on 3 of 3 engines

ChatGPT

8.5%

AI Mode

2.8%

4.1%

Perplexity

3.5%

9.3%

ActiveCampaignClose

Head to head in AI answers

1 engine answers name both brands

0ActiveCampaign ranked higher

1Close ranked higher

Prompt	Engine	ActiveCampaign	Close
Which CRM tools offer annual discounts?	Perplexity	#11	#7

Features, pricing & fit

Dimension	ActiveCampaign	Close
Pricing model	Flat tiers	Per seat
Entry price	Contact sales	$19 per seat / mo
Free plan	No	No · 14-day trial
Onboarding fee	Included	—
Deployment	—	Cloud (SaaS)
Integrations	1000+	100+
Compliance	GDPR, SOC 2, HIPAA	SOC 2 Type II, GDPR, CCPA
Support	Help center, FAQs, Support request form, Dedicated account team on Enterprise plan	Knowledge base, Email support
Founded	2003	2013
Headquarters	Chicago, Illinois, United States	Austin, Texas, United States
Employees	501–1,000	51–200
Funding	Series C · $360M raised	Angel
Best for	Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing	Founders, small businesses and sales teams that sell through calls, email and SMS