ActiveCampaign vs Oracle Responsys
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 2 for Oracle Responsys, and ranks ahead in 50% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 2)
- AI answers describe it more positively (53% vs 0% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- advanced marketing automation
Choose Oracle Responsys if…
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Oracle Responsys |
|---|---|---|
| Visibility score | 29.4% | 2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #27 |
| Share of voice | 7.9% | 0.7% |
| Mentions this run | 39 | 4 |
| Positive in AI answers | 53% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Oracle Responsys 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Oracle Responsys |
|---|---|---|---|
| Which Email Marketing vendors do analysts recommend? | Perplexity | #9 | #2 |
| Official website of the top email marketing platform vendors | ChatGPT | #4 | #19 |
Features, pricing & fit
| Dimension | ActiveCampaign | Oracle Responsys |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud service |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | — |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | — |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | Series E |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | — |
Plans side by side
ActiveCampaign
Oracle Responsys
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Oracle Responsys
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Oracle Responsys”, https://slateindex.ai/compare/activecampaign-vs-oracle-responsys, data of Nov 2, 2026. Licence: CC BY 4.0.