CleverTap vs Klaviyo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Klaviyo is the stronger AI pick in Marketing Automation: it has a visibility score of 21.6 versus 1.8 for CleverTap, and ranks ahead in 100% of the answers that name both.
Choose CleverTap if…
- You need a self-hosted or on-premises option
- You need ISO/IEC 27001 or ISO/IEC 27017 or CSA STAR Level 2 or GDPR or CCPA or HIPAA coverage
Choose Klaviyo if…
- You want the brand AI engines rank higher (21.6 vs 1.8)
- You want a free plan to start
- AI answers describe it more positively (55% vs 0% positive)
- You need ISO 27001 or ISO 27017 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | CleverTap | Klaviyo |
|---|---|---|
| Visibility score | 1.8% | 21.6% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #28 | #6 |
| Share of voice | 0.7% | 5.9% |
| Mentions this run | 4 | 33 |
| Positive in AI answers | 0% | 55% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
CleverTap 0pp · Klaviyo 0pp over 0 weekly runs.
Engine by engine
Klaviyo leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | CleverTap | Klaviyo |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #14 | #6 |
| Official website of the top marketing automation platform vendors | ChatGPT | #16 | #6 |
| Official website of the top marketing automation platform vendors | Perplexity | #17 | #5 |
Features, pricing & fit
| Dimension | CleverTap | Klaviyo |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $85 / mo | Contact sales |
| Free plan | No · 30-day trial | Yes |
| Deployment | Cloud SaaS hosted on AWS with localized instances and an optional on-premises dispatcher | — |
| Integrations | — | 400+ |
| Compliance | ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2, GDPR, CCPA, HIPAA | SOC 2 Type II, ISO 27001, ISO 27017 |
| Support | Online self-serve support, Support tickets, Customer Success Manager on higher plans | Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community |
| Founded | 2013 | 2012 |
| Headquarters | San Francisco, California, United States | Boston, MA, United States |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series D | IPO |
| Best for | Consumer brands with mobile apps and websites in e-commerce, subscriptions, financial services and gaming that want to grow customer lifetime value. | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. |
Plans side by side
CleverTap
Pros and cons
Themes from the AI answers that mention each brand
CleverTap
Profile in progress.
Klaviyo
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
- Bills monthly only, with no standard annual billing discount
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “CleverTap vs Klaviyo”, https://slateindex.ai/compare/clevertap-vs-klaviyo, data of Nov 2, 2026. Licence: CC BY 4.0.