AmplitudeMake every release smarter than the last.
vs
Fathom AnalyticsAnalytics without the cookies.
Comparison · Web Analytics · weekly run Nov 2
Amplitude vs Fathom Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Amplitude is the stronger AI pick in Web Analytics: it has a visibility score of 30.9 versus 14.6 for Fathom Analytics, and ranks ahead in 63% of the answers that name both.
Choose Amplitude if…
- You want the brand AI engines rank higher (30.9 vs 14.6)
- You want a free plan to start
- You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Fathom Analytics if…
- AI answers describe it more positively (50% vs 47% positive)
- You need ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Amplitude | Fathom Analytics |
|---|---|---|
| Visibility score | 30.9% | 14.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #4 | #8 |
| Share of voice | 9.1% | 4% |
| Mentions this run | 44 | 20 |
| Positive in AI answers | 47% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Amplitude 0pp · Fathom Analytics 0pp over 0 weekly runs.
Engine by engine
Amplitude leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AmplitudeFathom Analytics
Head to head in AI answers
8 engine answers name both brands
5Amplitude ranked higher
3Fathom Analytics ranked higher
| Prompt | Engine | Amplitude | Fathom Analytics |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | ChatGPT | #6 | #11 |
| Compare the leading Web Analytics platforms | Perplexity | #4 | #10 |
| Alternatives to the most popular web analytics tool | Perplexity | #8 | #4 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #3 | #9 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #4 | #5 |
| Which Web Analytics tools offer annual discounts? | AI Mode | #6 | #1 |
| Which Web Analytics tools offer annual discounts? | Perplexity | #7 | #2 |
| Official website of the top web analytics tool vendors | ChatGPT | #6 | #12 |
Features, pricing & fit
| Dimension | Amplitude | Fathom Analytics |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | $15 / mo |
| Free plan | Yes | No · 7-day trial |
| Deployment | Cloud-hosted on AWS, with US and EU data centers. | Hosted software-as-a-service |
| Integrations | 159+ | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified) | GDPR, CCPA, ePrivacy, PECR |
| Support | Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services | Email support, Help centre |
| Founded | 2012 | 2018 |
| Headquarters | San Francisco, California, US | Victoria, British Columbia, Canada |
| Employees | 501–1,000 | 1–10 |
| Funding | Series C · $336M raised | Bootstrapped |
| Best for | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | European companies and agencies that want website analytics without cookies or personal data collection. |
Plans side by side
Amplitude
Free$0month (up to 2M events/month)
Plus$0month starting price, first 2M events/month free, scales with event volume
GrowthCustomcustom event based pricing
EnterpriseCustomcustom event based pricing
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Pros and cons
Themes from the AI answers that mention each brand
Amplitude
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Amplitude vs Fathom Analytics”, https://slateindex.ai/compare/amplitude-vs-fathom-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.