Apollo vs Guru

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Apollo is the stronger AI pick in Sales Enablement: it has a visibility score of 4 versus 0.7 for Guru, and ranks ahead in 0% of the answers that name both.

Choose Apollo if…

You want the brand AI engines rank higher (4 vs 0.7)
You want a free plan to start
You need more native integrations (200+ vs 100+)
AI answers describe it more positively (60% vs 56% positive)

Choose Guru if…

You need SOC 2 Type II or HIPAA or GxP or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Flat tiers pricing suits your budget better than per seat
Verified, trusted company knowledge
Answers inside everyday tools like Slack, browser and CRM

AI visibility side by side

Latest weekly run · Nov 2

Metric	Apollo	Guru
Visibility score	4%	0.7%
Change vs last week	New	New
Rank in Sales Enablement	#19	#36
Share of voice	1%	0.3%
Mentions this run	6	2
Positive in AI answers	60%	56%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Apollo 0pp · Guru 0pp over 0 weekly runs.

Engine by engine

Apollo leads on 2 of 3 engines

ChatGPT

6.8%

AI Mode

Perplexity

ApolloGuru

Head to head in AI answers

1 engine answers name both brands

0Apollo ranked higher

1Guru ranked higher

Prompt	Engine	Apollo	Guru
Official website of the top sales enablement platform vendors	ChatGPT	#14	#13

Features, pricing & fit

Dimension	Apollo	Guru
Pricing model	Per seat	Flat tiers
Entry price	Contact sales	Contact sales
Free plan	Yes	No
Deployment	Cloud platform	AWS-hosted cloud service
Integrations	200+	100+
Compliance	GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA
Support	Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews
Founded	2015	2013
Headquarters	San Francisco, CA	Philadelphia, Pennsylvania
Employees	501–1,000	51–200
Funding	Series D · $250M raised	Series C · $70M raised
Best for	Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.