ApolloThe AI GTM System for Go-to-Market Teams
vs
LoomWe're bringing video messaging to work and empowering everyone to communicate more effectively, wherever they are.
Comparison · Sales Enablement · weekly run Nov 2
Apollo vs Loom
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Enablement: it has a visibility score of 4 versus 1.1 for Loom.
Choose Apollo if…
- You want the brand AI engines rank higher (4 vs 1.1)
- You need SOC 2 or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
Choose Loom if…
- You need SOC 2 Type 2 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Async video for sharing updates and feedback
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Loom |
|---|---|---|
| Visibility score | 4% | 1.1% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #19 | #32 |
| Share of voice | 1% | 0.4% |
| Mentions this run | 6 | 2 |
| Positive in AI answers | 60% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Loom 0pp over 0 weekly runs.
Engine by engine
Apollo leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloLoom
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Loom ranked higher
Features, pricing & fit
| Dimension | Apollo | Loom |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | Free; paid from $18 per seat / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | Cloud, built on AWS infrastructure |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | GDPR, CCPA, SOC 2 Type 2 |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Priority support on Business and Business + AI plans, Dedicated support and a dedicated account manager on Enterprise |
| Founded | 2015 | 2016 |
| Headquarters | San Francisco, CA | San Francisco, California, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D · $250M raised | Series C · $204M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Sales, engineering, customer support and design teams that want to share context by video message instead of meetings or long emails. |
Plans side by side
Loom
Starter$0
Business$18per user / month
Business + AI$24per user / month
EnterpriseCustom
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Loom
- Async video for sharing updates and feedback
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Loom”, https://slateindex.ai/compare/apollo-vs-loom, data of Nov 2, 2026. Licence: CC BY 4.0.