ApolloThe AI GTM System for Go-to-Market Teams
vs
LoopsEmail platform for SaaS: marketing and transactional email in one place
Comparison · Email Marketing · weekly run Nov 2
Apollo vs Loops
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Loops is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0.4 for Apollo.
Choose Apollo if…
- AI answers describe it more positively (60% vs 50% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Per seat pricing suits your budget better than flat tiers
Choose Loops if…
- You want the brand AI engines rank higher (3.1 vs 0.4)
- You need Data Privacy Framework (DPF) coverage
- Flat tiers pricing suits your budget better than per seat
- Recommended for product-led growth and developer-first SaaS
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Loops |
|---|---|---|
| Visibility score | 0.4% | 3.1% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #23 |
| Share of voice | 0.3% | 0.9% |
| Mentions this run | 1 | 4 |
| Positive in AI answers | 60% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Loops 0pp over 0 weekly runs.
Engine by engine
Loops leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloLoops
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Loops ranked higher
Features, pricing & fit
| Dimension | Apollo | Loops |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Contact sales | Free; paid from $49 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | — |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | Data Privacy Framework (DPF) |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Email help@loops.so, Support page |
| Founded | 2015 | 2022 |
| Headquarters | San Francisco, CA | — |
| Employees | 501–1,000 | 11–50 |
| Funding | Series D · $250M raised | Seed · $3M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | SaaS teams that want marketing, product, and transactional email in one platform |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Loops
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Loops”, https://slateindex.ai/compare/apollo-vs-loops, data of Nov 2, 2026. Licence: CC BY 4.0.