Attio vs Freshworks
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in CRM: it has a visibility score of 18 versus 8.9 for Attio, and ranks ahead in 60% of the answers that name both.
Choose Attio if…
- AI answers describe it more positively (64% vs 26% positive)
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
Choose Freshworks if…
- You want the brand AI engines rank higher (18 vs 8.9)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
- Affordable pricing and good value
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Attio | Freshworks |
|---|---|---|
| Visibility score | 8.9% | 18% |
| Change vs last week | no change0% | up+2.6% |
| Rank in CRM | #8 | #6 |
| Share of voice | 2.8% | 5.9% |
| Mentions this run | 13 | 28 |
| Positive in AI answers | 64% | 26% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Attio 0pp · Freshworks +2.5999999999999996pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
5 engine answers name both brands
| Prompt | Engine | Attio | Freshworks |
|---|---|---|---|
| Best CRM for startups | ChatGPT | #2 | #6 |
| Best CRM for startups | Perplexity | #5 | #6 |
| Alternatives to the most popular CRM | ChatGPT | #8 | #5 |
| Which CRM tools offer annual discounts? | ChatGPT | #7 | #3 |
| Which CRM tools offer annual discounts? | Perplexity | #17 | #5 |
Features, pricing & fit
| Dimension | Attio | Freshworks |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $44 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud | Cloud |
| Compliance | — | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS |
| Support | Help center, Chat and email, Priority support, Migration service | — |
| Founded | 2019 | 2010 |
| Headquarters | London, United Kingdom | San Mateo, California, United States |
| Employees | 201–500 | 5,000+ |
| Funding | Series B · $116M raised | IPO |
| Best for | Startups and fast-growing revenue teams that want a flexible, AI-driven CRM | — |
Plans side by side
Attio
Freshworks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Attio
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
- Suited to startups and product-led growth
- Reduces manual CRM data entry
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Attio vs Freshworks”, https://slateindex.ai/compare/attio-vs-freshworks, data of Nov 3, 2026. Licence: CC BY 4.0.