AttioThe CRM for agentic revenue.
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
Attio vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Attio is the stronger AI pick in CRM: it has a visibility score of 8.9 versus 1 for Pega.
Choose Attio if…
- You want the brand AI engines rank higher (8.9 vs 1)
- AI answers describe it more positively (64% vs 20% positive)
- Flexible, database-like data model
- Modern interface and CRM experience
Choose Pega if…
- You need SOC 1 Type II or SOC 2 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or HITRUST or GDPR or FedRAMP or HIPAA or IRAP coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Attio | Pega |
|---|---|---|
| Visibility score | 8.9% | 1% |
| Change vs last week | no change0% | no change0% |
| Rank in CRM | #8 | #32 |
| Share of voice | 2.8% | 0.4% |
| Mentions this run | 13 | 2 |
| Positive in AI answers | 64% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Attio 0pp · Pega 0pp over 1 weekly runs.
Engine by engine
Attio leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AttioPega
Head to head in AI answers
0 engine answers name both brands
0Attio ranked higher
0Pega ranked higher
Features, pricing & fit
| Dimension | Attio | Pega |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $44 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | — | 200+ |
| Compliance | — | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Support | Help center, Chat and email, Priority support, Migration service | — |
| Founded | 2019 | 1983 |
| Headquarters | London, United Kingdom | Waltham, Massachusetts, United States |
| Employees | 201–500 | 5,000+ |
| Funding | Series B · $116M raised | IPO |
| Best for | Startups and fast-growing revenue teams that want a flexible, AI-driven CRM | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Plans side by side
Attio
Free$0user/month
Plus$44user/month, billed monthly ($35 billed annually)
Pro$99user/month, billed monthly ($79 billed annually)
EnterpriseCustomcustom quote, billed annually
Pega
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Attio
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
- Suited to startups and product-led growth
- Reduces manual CRM data entry
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Attio vs Pega”, https://slateindex.ai/compare/attio-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.