BrightEdge vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

BrightEdge is the stronger AI pick in SEO Tools: it has a visibility score of 5.4 versus 0 for Umami.

You want the brand AI engines rank higher (5.4 vs 0)
You need ISO/IEC 42001:2023 certified or ISO/IEC 27001:2022 or ISO/IEC 27701:2019 or NIST Cybersecurity Framework conformance or EU-U.S. Data Privacy Framework coverage
You prefer a larger, established vendor (501–1,000 employees)
Real-time market intent discovery

Latest weekly run · Nov 2

The stronger value in each row is marked with a ✓.

Weekly runs over the last 60 days

BrightEdge 0pp · Umami 0pp over 0 weekly runs.

BrightEdge leads on 3 of 3 engines

ChatGPT

7.2%

AI Mode

5.2%

Perplexity

3.9%

BrightEdgeUmami

0 engine answers name both brands

0BrightEdge ranked higher

0Umami ranked higher

Dimension	BrightEdge	Umami
Pricing model	—	Usage-based
Entry price	—	Free; paid from $20 / mo
Free plan	—	Yes
Deployment	Cloud SaaS	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Compliance	ISO/IEC 42001:2023 certified, ISO/IEC 27001:2022, ISO/IEC 27701:2019, NIST Cybersecurity Framework conformance, EU-U.S. Data Privacy Framework	—
Support	Customer success team of search experts from day one, Team support that walks users through the tools and strategy	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2007	2022
Headquarters	Foster City, California, United States	San Francisco, CA, United States
Employees	501–1,000	1–10
Funding	$42.8M Series D led by Insight Venture Partners	Pre-seed · $2M raised
Best for	Enterprise and midsize marketing teams that want SEO and AI search visibility managed in one workflow.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner