CapsuleSimple yet powerful CRM for small businesses
vs
CopperThe CRM built into Google Workspace.
Comparison · CRM · weekly run Nov 3
Capsule vs Copper
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Copper is the stronger AI pick in CRM: it has a visibility score of 3 versus 0.9 for Capsule, and ranks ahead in 100% of the answers that name both.
Choose Capsule if…
- You want a free plan to start
- You need PCI-DSS coverage
- simple option for very small teams
Choose Copper if…
- You want the brand AI engines rank higher (3 vs 0.9)
- AI answers describe it more positively (25% vs 0% positive)
- You prefer a larger, established vendor (51–200 employees)
- Google Workspace integration
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Copper |
|---|---|---|
| Visibility score | 0.9% | 3% |
| Change vs last week | up+0.5% | up+1% |
| Rank in CRM | #33 | #19 |
| Share of voice | 0.4% | 1.2% |
| Mentions this run | 2 | 6 |
| Positive in AI answers | 0% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Copper +1pp over 1 weekly runs.
Engine by engine
Copper leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleCopper
Head to head in AI answers
1 engine answers name both brands
0Capsule ranked higher
1Copper ranked higher
| Prompt | Engine | Capsule | Copper |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #9 | #8 |
Features, pricing & fit
| Dimension | Capsule | Copper |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | $29 per seat / mo |
| Free plan | Yes | No |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud (SaaS) |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2 Type II |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | Live chat, Help Center, Office hours and webinars, Personal onboarding |
| Founded | 2009 | 2012 |
| Headquarters | Manchester, United Kingdom | San Francisco, California, United States |
| Employees | 11–50 | 51–200 |
| Funding | Seed | Series C extension · $102M raised |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Small, relationship-focused service businesses such as agencies, consultants and financial advisors that run on Google Workspace. |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Copper
Basic$29per seat, per month
Professional$69per seat, per month
Business$134per seat, per month
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Copper
- Google Workspace integration
- Automatic syncing of email, calendar, and contacts
- Discounts for annual billing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Copper”, https://slateindex.ai/compare/capsule-vs-copper, data of Nov 3, 2026. Licence: CC BY 4.0.