CapsuleSimple yet powerful CRM for small businesses
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
Capsule vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pega is the stronger AI pick in CRM: it has a visibility score of 1 versus 0.9 for Capsule.
Choose Capsule if…
- You need PCI-DSS coverage
- simple option for very small teams
Choose Pega if…
- You want the brand AI engines rank higher (1 vs 0.9)
- You need more native integrations (200+ vs 100+)
- AI answers describe it more positively (20% vs 0% positive)
- You need SOC 1 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or HITRUST or GDPR or FedRAMP or HIPAA or IRAP coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Pega |
|---|---|---|
| Visibility score | 0.9% | 1% |
| Change vs last week | up+0.5% | no change0% |
| Rank in CRM | #33 | #32 |
| Share of voice | 0.4% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 0% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Pega 0pp over 1 weekly runs.
Engine by engine
Pega leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsulePega
Head to head in AI answers
0 engine answers name both brands
0Capsule ranked higher
0Pega ranked higher
Features, pricing & fit
| Dimension | Capsule | Pega |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | 100+ | 200+ |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | — |
| Founded | 2009 | 1983 |
| Headquarters | Manchester, United Kingdom | Waltham, Massachusetts, United States |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | IPO |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Pega
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Pega”, https://slateindex.ai/compare/capsule-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.