CapsuleSimple yet powerful CRM for small businesses
vs
SugarCRMThe sales CRM for B2B growth
Comparison · CRM · weekly run Nov 3
Capsule vs SugarCRM
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SugarCRM is the stronger AI pick in CRM: it has a visibility score of 1.7 versus 0.9 for Capsule.
Choose Capsule if…
- You need PCI-DSS coverage
- simple option for very small teams
Choose SugarCRM if…
- You want the brand AI engines rank higher (1.7 vs 0.9)
- You need more native integrations (180+ vs 100+)
- AI answers describe it more positively (20% vs 0% positive)
- You need ISO/IEC 27001:2022 or CSA STAR or GDPR or CCPA coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | SugarCRM |
|---|---|---|
| Visibility score | 0.9% | 1.7% |
| Change vs last week | up+0.5% | up+0.7% |
| Rank in CRM | #33 | #25 |
| Share of voice | 0.4% | 1.1% |
| Mentions this run | 2 | 5 |
| Positive in AI answers | 0% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · SugarCRM +0.7pp over 1 weekly runs.
Engine by engine
SugarCRM leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleSugarCRM
Head to head in AI answers
0 engine answers name both brands
0Capsule ranked higher
0SugarCRM ranked higher
Features, pricing & fit
| Dimension | Capsule | SugarCRM |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud (SugarCloud) and on-premise |
| Integrations | 100+ | 180+ |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2 Type II, ISO/IEC 27001:2022, CSA STAR, GDPR, CCPA |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | — |
| Founded | 2009 | 2004 |
| Headquarters | Manchester, United Kingdom | — |
| Employees | 11–50 | 501–1,000 |
| Funding | Seed | Private equity (Accel-KKR) |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Mid-market B2B companies in manufacturing, wholesale and distribution that need CRM connected to their ERP. |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
SugarCRM
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
SugarCRM
- strong midmarket option
- good account and contact management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs SugarCRM”, https://slateindex.ai/compare/capsule-vs-sugarcrm, data of Nov 3, 2026. Licence: CC BY 4.0.