Clay vs Rox

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Rox is the stronger AI pick in Sales Engagement: it has a visibility score of 6.8 versus 2.9 for Clay, and ranks ahead in 67% of the answers that name both.

Choose Clay if…

You need ISO 27001 or CCPA coverage
You prefer a larger, established vendor (1,001–5,000 employees)

Choose Rox if…

You want the brand AI engines rank higher (6.8 vs 2.9)
You want a lower entry price ($100 vs $167)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Clay	Rox
Visibility score	2.9%	6.8%
Change vs last week	down−1.5%	New
Rank in Sales Engagement	#25	#17
Share of voice	1.2%	2%
Mentions this run	9	15
Positive in AI answers	33%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Clay −1.5000000000000004pp · Rox +6.8pp over 1 weekly runs.

Engine by engine

Rox leads on 2 of 3 engines

ChatGPT

2.8%

0.9%

AI Mode

Perplexity

5.9%

19.4%

ClayRox

Head to head in AI answers

3 engine answers name both brands

1Clay ranked higher

2Rox ranked higher

Prompt	Engine	Clay	Rox
How do I choose a sales engagement platform for a mid-market team?	Perplexity	#7	#8
Best sales engagement platform for enterprise	Perplexity	#8	#6
Most affordable sales engagement platform that is still reliable	Perplexity	#9	#8

Features, pricing & fit

Dimension	Clay	Rox
Pricing model	Usage-based	Usage-based
Entry price	Free; paid from $167 / mo	Free; paid from $100 / mo
Free plan	Yes	Yes
Deployment	—	Cloud, with infrastructure running on AWS
Compliance	SOC 2 Type II, ISO 27001, GDPR, CCPA	SOC 2 Type II, GDPR
Support	Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan	Dedicated deployment and support team on the Enterprise plan
Founded	2017	2024
Headquarters	New York City, NY, United States	San Francisco, CA, United States
Employees	1,001–5,000	51–200
Funding	Series B Expansion	Round at about $1.2B valuation, led by General Catalyst (reported from unnamed sources) · $50M raised
Best for	GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows.	Global 2000 enterprise revenue teams