ClayBuild systems to grow revenue
vs
ZapierBuild and scale AI workflows and agents across 9,000+ apps
Comparison · AI Agents · weekly run Nov 3
Clay vs Zapier
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Zapier is the stronger AI pick in AI Agents: it has a visibility score of 13.5 versus 0.7 for Clay.
Choose Clay if…
- AI answers describe it more positively (33% vs 29% positive)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Zapier if…
- You want the brand AI engines rank higher (13.5 vs 0.7)
- You want a lower entry price ($19.99 vs $167)
- You need SOC 3 coverage
- Easy to use and integrates with thousands of apps
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Zapier |
|---|---|---|
| Visibility score | 0.7% | 13.5% |
| Change vs last week | New | New |
| Rank in AI Agents | #65 | #10 |
| Share of voice | 0.2% | 2.6% |
| Mentions this run | 1 | 18 |
| Positive in AI answers | 33% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay 0pp · Zapier 0pp over 0 weekly runs.
Engine by engine
Zapier leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayZapier
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Zapier ranked higher
Features, pricing & fit
| Dimension | Clay | Zapier |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $167 / mo | Free; paid from $19.99 / mo |
| Free plan | Yes | Yes |
| Deployment | — | Multi-tenant cloud |
| Integrations | — | 9000+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II, SOC 3, GDPR, CCPA |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on |
| Founded | 2017 | 2011 |
| Headquarters | New York City, NY, United States | San Francisco, CA |
| Employees | 1,001–5,000 | 501–1,000 |
| Funding | Series B Expansion | Equity crowdfunding |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps. |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Zapier
Free$0month
Professional$19.99month (starting from)
Team$69month (starting from)
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Zapier
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
- Free plans have limited monthly activities
- Not a standalone marketing automation platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Clay vs Zapier”, https://slateindex.ai/compare/clay-vs-zapier, data of Nov 3, 2026. Licence: CC BY 4.0.