Cloudflare Web Analytics vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 6.8 for Cloudflare Web Analytics, and ranks ahead in 83% of the answers that name both.
Choose Cloudflare Web Analytics if…
- You need ISO 27001 or ISO 27701 or PCI DSS or SOC 2 Type II coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Flat tiers pricing suits your budget better than usage-based
- zero-config performance and privacy metrics
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 6.8)
- AI answers describe it more positively (67% vs 62% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Cloudflare Web Analytics | Umami |
|---|---|---|
| Visibility score | 6.8% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #13 | #11 |
| Share of voice | 2.1% | 2.3% |
| Mentions this run | 11 | 12 |
| Positive in AI answers | 62% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Cloudflare Web Analytics 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
Head to head in AI answers
6 engine answers name both brands
| Prompt | Engine | Cloudflare Web Analytics | Umami |
|---|---|---|---|
| Alternatives to the most popular web analytics tool | ChatGPT | #8 | #5 |
| Alternatives to the most popular web analytics tool | Perplexity | #12 | #5 |
| Most affordable web analytics tool that is still reliable | ChatGPT | #2 | #1 |
| Is there a free web analytics tool for small teams? | ChatGPT | #5 | #1 |
| Is there a free web analytics tool for small teams? | Perplexity | #3 | #4 |
| Official website of the top web analytics tool vendors | ChatGPT | #15 | #14 |
Features, pricing & fit
| Dimension | Cloudflare Web Analytics | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $20 / mo | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | Server-side through the Cloudflare proxy, with no client JavaScript needed | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | ISO 27001, ISO 27701, PCI DSS, SOC 2 Type II | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | San Francisco, California | San Francisco, CA, United States |
| Employees | 1,001–5,000 | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | Site owners on Cloudflare who want a free overview of recent traffic and performance | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Cloudflare Web Analytics
Pros and cons
Themes from the AI answers that mention each brand
Cloudflare Web Analytics
- zero-config performance and privacy metrics
- free, lightweight, privacy-focused analytics
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Cloudflare Web Analytics vs Umami”, https://slateindex.ai/compare/cloudflare-web-analytics-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.