Contentsquare vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 6.7 for Contentsquare, and ranks ahead in 33% of the answers that name both.

Choose Contentsquare if…

You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or SOC 2 Type 2 or ISO 9001:2015 coverage
You prefer a larger, established vendor (1,001–5,000 employees)
Automatic event capture (autocapture) with no manual tagging
Session replay and UX friction insights

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 6.7)
You want a lower entry price ($20 vs $49)
AI answers describe it more positively (67% vs 33% positive)
Lightweight, open-source, privacy-focused analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Contentsquare	Umami
Visibility score	6.7%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#14	#11
Share of voice	2.5%	2.3%
Mentions this run	13	12
Positive in AI answers	33%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Contentsquare 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 3 of 3 engines

ChatGPT

10.4%

13.9%

AI Mode

3.3%

4.1%

Perplexity

6.3%

7.2%

ContentsquareUmami

Head to head in AI answers

3 engine answers name both brands

2Contentsquare ranked higher

1Umami ranked higher

Prompt	Engine	Contentsquare	Umami
What are the best Web Analytics tools in 2026?	Perplexity	#9	#16
Alternatives to the most popular web analytics tool	Perplexity	#13	#5
Official website of the top web analytics tool vendors	ChatGPT	#9	#14

Features, pricing & fit

Dimension	Contentsquare	Umami
Pricing model	Usage-based	Usage-based
Entry price	Free; paid from $49 / mo	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	—	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Integrations	115+	—
Compliance	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, SOC 2 Type 2, ISO 9001:2015	—
Support	AI-powered support on the Free plan, Priority support on Pro and Enterprise, Dedicated support and SLAs on Enterprise, Dedicated customer success manager on Enterprise	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2012	2022
Headquarters	Paris, France	San Francisco, CA, United States
Employees	1,001–5,000	1–10
Funding	Series F	Pre-seed · $2M raised
Best for	Digital teams at large enterprise and mid-market brands that want to understand and improve journeys across web and apps. The Free plan suits first-time users, and Enterprise suits large teams.	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner