CopperThe CRM built into Google Workspace.
vs
NutshellPowerful & Easy-to-Use CRM for Small Businesses
Comparison · CRM · weekly run Nov 3
Copper vs Nutshell
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 3 for Copper, and ranks ahead in 100% of the answers that name both.
Choose Copper if…
- You need SOC 2 Type II coverage
- Google Workspace integration
- Automatic syncing of email, calendar, and contacts
- Discounts for annual billing
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 3)
- You want a lower entry price ($13 vs $29)
- You need SOC 2 or GDPR or CCPA or CASA (App Defense Alliance) coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Copper | Nutshell |
|---|---|---|
| Visibility score | 3% | 6% |
| Change vs last week | up+1% | New |
| Rank in CRM | #19 | #14 |
| Share of voice | 1.2% | 1.4% |
| Mentions this run | 6 | 7 |
| Positive in AI answers | 25% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Copper +1pp · Nutshell +6pp over 1 weekly runs.
Engine by engine
Nutshell leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
CopperNutshell
Head to head in AI answers
1 engine answers name both brands
0Copper ranked higher
1Nutshell ranked higher
| Prompt | Engine | Copper | Nutshell |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #8 | #6 |
Features, pricing & fit
| Dimension | Copper | Nutshell |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $29 per seat / mo | $13 per seat / mo |
| Free plan | No | No · 14-day trial |
| Onboarding fee | — | Included |
| Deployment | Cloud (SaaS) | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. |
| Compliance | SOC 2 Type II | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) |
| Support | Live chat, Help Center, Office hours and webinars, Personal onboarding | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan |
| Founded | 2012 | 2009 |
| Headquarters | San Francisco, California, United States | — |
| Employees | 51–200 | — |
| Funding | Series C extension · $102M raised | Series A, led by Plymouth Growth |
| Best for | Small, relationship-focused service businesses such as agencies, consultants and financial advisors that run on Google Workspace. | Small businesses and small sales teams that want a simple CRM with built-in marketing. |
Plans side by side
Copper
Basic$29per seat, per month
Professional$69per seat, per month
Business$134per seat, per month
Nutshell
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month
Pros and cons
Themes from the AI answers that mention each brand
Copper
- Google Workspace integration
- Automatic syncing of email, calendar, and contacts
- Discounts for annual billing
Nutshell
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Copper vs Nutshell”, https://slateindex.ai/compare/copper-vs-nutshell, data of Nov 3, 2026. Licence: CC BY 4.0.