DialpadThe AI platform for customer experience
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · Contact Center · weekly run Nov 3
Dialpad vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Dialpad is the stronger AI pick in Contact Center: it has a visibility score of 14.5 versus 5.7 for ServiceNow, and ranks ahead in 50% of the answers that name both.
Choose Dialpad if…
- You want the brand AI engines rank higher (14.5 vs 5.7)
- AI answers describe it more positively (45% vs 36% positive)
- You need HIPAA-ready (Business Associate Agreement available) or GDPR (Data Processing Agreement available) or CSA STAR registry member or ISO 27001:2022 or ISO 27017:2015 or ISO 27018:2019 coverage
- Built-in AI tools such as real-time transcription, agent assist and coaching
Choose ServiceNow if…
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Dialpad | ServiceNow |
|---|---|---|
| Visibility score | 14.5% | 5.7% |
| Change vs last week | up+4% | New |
| Rank in Contact Center | #11 | #21 |
| Share of voice | 3.9% | 1.9% |
| Mentions this run | 22 | 11 |
| Positive in AI answers | 45% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Dialpad +4pp · ServiceNow +5.7pp over 1 weekly runs.
Engine by engine
Dialpad leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
DialpadServiceNow
Head to head in AI answers
2 engine answers name both brands
1Dialpad ranked higher
1ServiceNow ranked higher
| Prompt | Engine | Dialpad | ServiceNow |
|---|---|---|---|
| What should a contact center platform integrate with? | Perplexity | #12 | #6 |
| Compare the leading Contact Center platforms | AI Mode | #6 | #8 |
Features, pricing & fit
| Dimension | Dialpad | ServiceNow |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $15 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud-based | Cloud |
| Compliance | SOC 2 Type II, HIPAA-ready (Business Associate Agreement available), GDPR (Data Processing Agreement available), CSA STAR registry member, ISO 27001:2022, ISO 27017:2015, ISO 27018:2019 | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | 24/7 phone support on Advanced and Premium plans, Enterprise SLA on Premium plans, Help center at help.dialpad.com | — |
| Founded | 2011 | 2004 |
| Headquarters | San Ramon, California | Santa Clara, CA |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series F | IPO |
| Best for | Businesses that run customer support, sales, and team communications and want AI agents and human agents on one platform. | — |
Plans side by side
Dialpad
Support Essentials$89user/month
Support Advanced$119user/month
Support Premium$149user/month
Sell Essentials$39user/month
Sell Advanced$59user/month
Sell Premium$79user/month
Connect Standard$15user/month
Connect Pro$25user/month
Connect EnterpriseCustom
Resolve (Agentic AI)Customconversation-based
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Dialpad
- Built-in AI tools such as real-time transcription, agent assist and coaching
- Budget-friendly entry pricing for business calling and contact center plans
- AI embedded as core infrastructure rather than an expensive add-on tier
- Quick setup and self-service sign-up, suited to smaller teams
- Unified calling, video meetings and support queues in one ecosystem
- Dedicated AI Contact Center pricing may require a sales conversation
- Exact annual commitment discount percentage not publicly specified
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Dialpad vs ServiceNow”, https://slateindex.ai/compare/dialpad-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.