Fathom Analytics vs Hotjar
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 4.9 for Hotjar, and ranks ahead in 80% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 4.9)
- You want a lower entry price ($15 vs $39)
- AI answers describe it more positively (50% vs 6% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
Choose Hotjar if…
- You want a free plan to start
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Hotjar |
|---|---|---|
| Visibility score | 14.6% | 4.9% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #15 |
| Share of voice | 4% | 1.9% |
| Mentions this run | 20 | 10 |
| Positive in AI answers | 50% | 6% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Hotjar 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
5 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Hotjar |
|---|---|---|---|
| Compare the leading Web Analytics platforms | Perplexity | #10 | #7 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #9 | #13 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #5 | #6 |
| Which Web Analytics tools offer annual discounts? | ChatGPT | #2 | #4 |
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #16 |
Features, pricing & fit
| Dimension | Fathom Analytics | Hotjar |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $15 / mo | Free; paid from $39 / mo |
| Free plan | No · 7-day trial | Yes |
| Deployment | Hosted software-as-a-service | — |
| Integrations | — | 10+ |
| Compliance | GDPR, CCPA, ePrivacy, PECR | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 |
| Support | Email support, Help centre | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education |
| Founded | 2018 | — |
| Headquarters | Victoria, British Columbia, Canada | — |
| Employees | 1–10 | — |
| Funding | Bootstrapped | — |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. |
Plans side by side
Fathom Analytics
Hotjar
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Hotjar”, https://slateindex.ai/compare/fathom-analytics-vs-hotjar, data of Nov 2, 2026. Licence: CC BY 4.0.