Fathom Analytics vs Microsoft Clarity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 14 for Microsoft Clarity, and ranks ahead in 50% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 14)
- AI answers describe it more positively (50% vs 34% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
Choose Microsoft Clarity if…
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Microsoft Clarity |
|---|---|---|
| Visibility score | 14.6% | 14% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #9 |
| Share of voice | 4% | 4.4% |
| Mentions this run | 20 | 24 |
| Positive in AI answers | 50% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Microsoft Clarity 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 1 of 3 engines
Head to head in AI answers
8 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Microsoft Clarity |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | ChatGPT | #11 | #8 |
| Alternatives to the most popular web analytics tool | ChatGPT | #4 | #7 |
| Alternatives to the most popular web analytics tool | Perplexity | #4 | #9 |
| How much does a web analytics tool cost per month? | ChatGPT | #5 | #2 |
| How much does a web analytics tool cost per month? | Perplexity | #6 | #2 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #5 | #7 |
| Which Web Analytics tools offer annual discounts? | Perplexity | #2 | #10 |
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #10 |
Features, pricing & fit
| Dimension | Fathom Analytics | Microsoft Clarity |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Installs through a script on the website or through Google Tag Manager. |
| Compliance | GDPR, CCPA, ePrivacy, PECR | — |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2020 |
| Headquarters | Victoria, British Columbia, Canada | Redmond, Washington, USA |
| Employees | 1–10 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | — |
Plans side by side
Fathom Analytics
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Microsoft Clarity”, https://slateindex.ai/compare/fathom-analytics-vs-microsoft-clarity, data of Nov 2, 2026. Licence: CC BY 4.0.