Fathom AnalyticsAnalytics without the cookies.
vs
PendoProduct Context for Your Apps and AI Agents
Comparison · Web Analytics · weekly run Nov 2
Fathom Analytics vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 1 for Pendo.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 1)
- AI answers describe it more positively (50% vs 37% positive)
- You need CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
Choose Pendo if…
- You want a free plan to start
- You need SOC 2 Type 2 or HIPAA or PCI DSS or TX-RAMP coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Combines product analytics with in-app guidance
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Pendo |
|---|---|---|
| Visibility score | 14.6% | 1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #33 |
| Share of voice | 4% | 0.4% |
| Mentions this run | 20 | 2 |
| Positive in AI answers | 50% | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Pendo 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Fathom AnalyticsPendo
Head to head in AI answers
0 engine answers name both brands
0Fathom Analytics ranked higher
0Pendo ranked higher
Features, pricing & fit
| Dimension | Fathom Analytics | Pendo |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $15 / mo | Contact sales |
| Free plan | No · 7-day trial | Yes |
| Deployment | Hosted software-as-a-service | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | — | 85+ |
| Compliance | GDPR, CCPA, ePrivacy, PECR | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2013 |
| Headquarters | Victoria, British Columbia, Canada | Raleigh, North Carolina |
| Employees | 1–10 | 501–1,000 |
| Funding | Bootstrapped | Series F · $356M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Pendo”, https://slateindex.ai/compare/fathom-analytics-vs-pendo, data of Nov 2, 2026. Licence: CC BY 4.0.