FraseRank on Google. Get cited by AI.
vs
SimilarwebAI-powered digital data intelligence for market, competitive and consumer insights.
Comparison · SEO Tools · weekly run Nov 2
Frase vs Similarweb
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Frase is the stronger AI pick in SEO Tools: it has a visibility score of 2.5 versus 2.4 for Similarweb.
Choose Frase if…
- You want the brand AI engines rank higher (2.5 vs 2.4)
- AI answers describe it more positively (75% vs 0% positive)
- You need SOC 2 Type II attested or GDPR compliant coverage
- Budget-friendly pricing
Choose Similarweb if…
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Frase | Similarweb |
|---|---|---|
| Visibility score | 2.5% | 2.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #20 | #22 |
| Share of voice | 0.8% | 0.9% |
| Mentions this run | 4 | 5 |
| Positive in AI answers | 75% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Frase 0pp · Similarweb 0pp over 0 weekly runs.
Engine by engine
Frase leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
FraseSimilarweb
Head to head in AI answers
0 engine answers name both brands
0Frase ranked higher
0Similarweb ranked higher
Features, pricing & fit
| Dimension | Frase | Similarweb |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $39 / mo | Contact sales |
| Free plan | No · 7-day trial | No |
| Deployment | SaaS | — |
| Compliance | SOC 2 Type II attested, GDPR compliant | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 |
| Support | Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat |
| Founded | — | 2009 |
| Headquarters | — | New York, NY, United States |
| Employees | — | 1,001–5,000 |
| Funding | Series A | IPO (NYSE) · $240M raised |
| Best for | In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines. | Marketers, researchers, and SEO and PPC teams |
Plans side by side
Frase
Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Frase
- Budget-friendly pricing
- Affordable AI SEO tool
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Frase vs Similarweb”, https://slateindex.ai/compare/frase-vs-similarweb, data of Nov 2, 2026. Licence: CC BY 4.0.