Freshworks vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in CRM: it has a visibility score of 18 versus 0.8 for Keap, and ranks ahead in 100% of the answers that name both.
Choose Freshworks if…
- You want the brand AI engines rank higher (18 vs 0.8)
- AI answers describe it more positively (26% vs 25% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Keap if…
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Freshworks | Keap |
|---|---|---|
| Visibility score | 18% | 0.8% |
| Change vs last week | up+2.6% | down−0.4% |
| Rank in CRM | #6 | #36 |
| Share of voice | 5.9% | 0.4% |
| Mentions this run | 28 | 2 |
| Positive in AI answers | 26% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Freshworks +2.5999999999999996pp · Keap −0.30000000000000004pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Freshworks | Keap |
|---|---|---|---|
| What should a CRM integrate with? | ChatGPT | #4 | #8 |
| Which CRM offers a free trial? | ChatGPT | #4 | #7 |
Features, pricing & fit
| Dimension | Freshworks | Keap |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $299 / mo |
| Free plan | — | No |
| Deployment | Cloud | Cloud |
| Integrations | — | 5000+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS | — |
| Support | — | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2010 | 2001 |
| Headquarters | San Mateo, California, United States | Chandler, Arizona, United States |
| Employees | 5,000+ | 201–500 |
| Funding | IPO | Debt |
| Best for | — | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Freshworks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Freshworks vs Keap”, https://slateindex.ai/compare/freshworks-vs-keap, data of Nov 3, 2026. Licence: CC BY 4.0.