Keap pricing 2026: plans and costs
Quick pricing summary
- Keap: $299 month (billed monthly); $2,988/year billed annually
- Worth noting: Single platform plan 'starting at' $299/mo; price scales with contacts. Implementation package required (price not public). Free trial available, no credit card, limited (25 emails, no payments/texts); length not stated.
Plans
Keap
$299 month (billed monthly); $2,988/year billed annually
- 2 user licenses included
- CRM and contact management
- Marketing automation, landing pages, forms
- Email marketing and AI Content Assistant
- Text marketing Tier 1 (500 messages, 100 voice minutes) included
- Sales pipeline, quotes, invoices, payments
- API & webhooks, Zapier integration
- Dedicated Customer Success Manager
- U.S.-based phone support and 24/7 chat support
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Additional user | $39/month per user | Keap |
| Additional contacts | Tiered, contact sales/see calculator | Keap |
| Text marketing Tier 2 (1,000 messages, 300 minutes) | $24/mo | Keap |
| Text marketing Tier 3 (2,500 messages, 500 minutes) | $39/mo | Keap |
| Text marketing Tier 4 (5,000 messages, 800 minutes) | $79/mo | Keap |
| Text marketing Tier 5 (10,000 messages, 1,000 minutes) | $139/mo | Keap |
| Text marketing Tier 6 (25,000 messages, 2,000 minutes) | $279/mo | Keap |
| Text/voice overages | $0.015 per message, $0.01 per minute | Keap |
| Text message add-on | 500 texts @ $6/month | Keap |
| Local number add-on | $10/month | Keap |
| Implementation services | Required; price not stated | Keap |
Keap pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Keap | $299 / mo | No | Flat tiers | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Freshworks | — | — | — | — | Compare → |
| Microsoft Dynamics 365 | — | — | — | Organizations already using Microsoft 365 that want CRM and ERP apps in one suite. | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
List prices as published on keap.com/pricing. Totals are worked examples, not quotes.