Keap
NewSmall business CRM and automation platform
#32 of 46 in Marketing Automation200,000 customers (per keap.com)25% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Keap ranks #32 of 46 in Marketing Automation with an AI visibility score of 0.9 (SlateIndex, Nov 2, 2026).
- Keap is most visible on Google AI Mode (2.6) and least on Perplexity (0).
- AI engines name Keap in 3 of the 90 Marketing Automation buyer prompts SlateIndex tracks.
- activecampaign.com is the source AI engines cite most in answers about Keap, with 1 citations.
About
Company details for Keap
Keap is a CRM and sales and marketing automation platform for small businesses, formerly known as Infusionsoft. It combines contact management, email and text marketing, landing pages, sales pipelines, appointment scheduling, quotes, invoices and payments in one subscription. A drag-and-drop automation builder and pre-built automation templates handle follow-up across marketing, sales, service and operations. Keap was acquired by Thryv Holdings in October 2024. It ranks #32 of 46 in Marketing Automation on SlateIndex and has a visibility score of 0.9 in the latest weekly run.
Founded in 2001 and headquartered in Chandler, Arizona, United States, the company employs 201–500 people. Its differentiator: all-in-one CRM with deep automation plus built-in payments, invoicing and scheduling, sold with required implementation services.
- Website
- keap.com
- Categories
- Marketing Automation, CRM, Email Marketing
- Company size
- 201–500 employees
- Headquarters
- Chandler, Arizona, United States
- Founded
- 2001
- Company type
- Division of Thryv Holdings
- Funding
- Debt
- Customers
- 200,000 · per keap.com
- Pricing
- $299 / mo · flat tiers
- Free trial
- —
- Deployment
- Cloud
- Platforms
- Web, iOS, Android
- Integrations
- 5000+ native
- Support
- 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center, Keap Academy, Keap Community, Certified partners
Read from linkedin.com, keap.com, emailsoftwareinsights.com, facebook.com, marketplace.keap.com, forgeglobal.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Keap gained 0 points over 1 weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for Keap
AI mentions & citations
Recent answers that name Keap
Products & features
What Keap sells
Keap Pro
Edition of Keap's CRM and automation platform for small businesses.
Keap Max
Higher edition of Keap's CRM and sales and marketing automation platform.
Max Classic
The original Infusionsoft-based edition of Keap.
Keap AI
AI content and automation assistants for composing emails and building campaigns.
Strengths engines cite
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Target market & buyers
Small businesses and franchises
Notable customers include Business Made Simple, Travel Divas, Lifeonaire, Avalon Pharmacy, WBTrading, The Automation Agency.
| Industry | Primary use case |
|---|---|
| Franchises | Streamline and grow franchise operations |
| Coaching and consulting | Automate lead follow-up, sales and client onboarding |
| Marketing agencies | Run marketing and sales automation for growth |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2007 | $9M |
| Venture | 2010 | $2M |
| Series C | 2013 | $54M |
| Series D | 2014 | — |
| Venture | 2018 | $8M |
| Series E | 2018 | $20M |
| Debt | 2020 | $5M |
| Latest known round | Total raised |
|---|---|
| Debt | — |
Recent developments
- Jan 2026ProductDecember product update
Smarter scheduling, clearer reporting and better API visibility.
- Nov 2025ProductThryv API update with full feature parity and new SDKs
Thryv's v2 REST API reached full feature parity with new SDKs available.
- Oct 2025ProductOctober 2025 product update at Grow 2025
Canvas search, auto-open settings and virtual fields in public forms announced at the Grow 2025 conference.
- Jul 2025ProductREST v2 API released
Keap released over 200 REST v2 API endpoints to replace its legacy XML-RPC API.
Competitive landscape
How Keap compares with its top three alternatives
Keap most often appears alongside HubSpot, Freshworks, Microsoft Dynamics 365 in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Keap | 0.9% | 0.2% | New | $299 / mo |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Freshworks | 61.5% | 12.9% | up+1.7% | Pricing not available |
| Microsoft Dynamics 365 | 46.5% | 11.7% | New | Pricing not available |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 25% · Neutral 75% · Mixed 0% of 4 engine answers that mention Keap
Praised for
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Criticised for
Pricing
Flat tiers pricing
Cite as: SlateIndex, “Keap AI visibility profile”, https://slateindex.ai/brand/keap, data of Nov 2, 2026. Licence: CC BY 4.0.