HubSpotThe agentic customer platform to scale your business.
vs
KeapSmall business CRM and automation platform
Comparison · Marketing Automation · weekly run Nov 2
HubSpot vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 0.9 for Keap, and ranks ahead in 0% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 0.9)
- You want a free plan to start
- AI answers describe it more positively (35% vs 25% positive)
- You need SOC 2 Type II or SOC 3 coverage
Choose Keap if…
- You need more native integrations (5000+ vs 2000+)
- Flat tiers pricing suits your budget better than per seat
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Keap |
|---|---|---|
| Visibility score | 73.1% | 0.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #1 | #32 |
| Share of voice | 13.1% | 0.2% |
| Mentions this run | 72 | 1 |
| Positive in AI answers | 35% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Keap 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotKeap
Head to head in AI answers
1 engine answers name both brands
0HubSpot ranked higher
1Keap ranked higher
| Prompt | Engine | HubSpot | Keap |
|---|---|---|---|
| Which marketing automation platform has transparent pricing? | AI Mode | #4 | #3 |
Features, pricing & fit
| Dimension | HubSpot | Keap |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Free; paid from $7 per seat / mo | $299 / mo |
| Free plan | Yes | No |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud |
| Integrations | 2000+ | 5000+ |
| Compliance | SOC 2 Type II, SOC 3 | — |
| Support | Phone | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2006 | 2001 |
| Headquarters | Cambridge, Massachusetts, United States | Chandler, Arizona, United States |
| Employees | 5,000+ | 201–500 |
| Funding | Corporate round | Debt |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Keap”, https://slateindex.ai/compare/hubspot-vs-keap, data of Nov 2, 2026. Licence: CC BY 4.0.