Freshworks vs Zapier
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 22.1 versus 4.3 for Zapier, and ranks ahead in 100% of the answers that name both.
Choose Freshworks if…
- You want the brand AI engines rank higher (22.1 vs 4.3)
- You need ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
- Affordable pricing and good value
Choose Zapier if…
- AI answers describe it more positively (29% vs 26% positive)
- You need SOC 3 or GDPR or CCPA coverage
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Freshworks | Zapier |
|---|---|---|
| Visibility score | 22.1% | 4.3% |
| Change vs last week | down−0.3% | New |
| Rank in Live Chat & AI Support | #8 | #15 |
| Share of voice | 7.1% | 1.5% |
| Mentions this run | 34 | 8 |
| Positive in AI answers | 26% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Freshworks −0.29999999999999716pp · Zapier +4.3pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Freshworks | Zapier |
|---|---|---|---|
| What should a live chat tool integrate with? | ChatGPT | #4 | #6 |
| What should a live chat tool integrate with? | Perplexity | #4 | #5 |
| Alternatives to the most popular live chat tool | ChatGPT | #5 | #11 |
| Alternatives to the most popular live chat tool | Perplexity | #10 | #13 |
Features, pricing & fit
| Dimension | Freshworks | Zapier |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $19.99 / mo |
| Free plan | — | Yes |
| Deployment | Cloud | Multi-tenant cloud |
| Integrations | — | 9000+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS | SOC 2 Type II, SOC 3, GDPR, CCPA |
| Support | — | Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on |
| Founded | 2010 | 2011 |
| Headquarters | San Mateo, California, United States | San Francisco, CA |
| Employees | 5,000+ | 501–1,000 |
| Funding | IPO | Equity crowdfunding |
| Best for | — | Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps. |
Plans side by side
Freshworks
Pricing not available.
Zapier
Pros and cons
Themes from the AI answers that mention each brand
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Zapier
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
- Free plans have limited monthly activities
- Not a standalone marketing automation platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Freshworks vs Zapier”, https://slateindex.ai/compare/freshworks-vs-zapier, data of Nov 3, 2026. Licence: CC BY 4.0.